China's cultural tourism market has ushered in a strong recovery. Domestic tourism revenue reached 09.1480 billion yuan, a year-on-year increase of 56.128%.
People are eager for more beautiful, niche, sustainable, nature-friendly and green small group travel. The 14th Five-Year Plan for Cultural and Tourism Development of Yunnan Province emphasizes the development of low-carbon tourism and puts forward a series of ways and measures to achieve sustainable development. The "Yunnan Low-carbon Tourism and the Sustainable Development Action of the Whole Value Chain" released on the same day pointed out that in the next step, Yunnan will focus on low- carbon action.