Financial institutions’ Spring Festival marketing campaign targets “payment”. As the Spring Festival approaches, the consumer market continues to heat up.

From major Internet companies to banks, many financial institutions have launched a series of payment discounts since February. At the same time, according to analysts, this is not only a "carnival" to promote consumption, but also helps financial institutions actively acquire customers and expand business. This activity covers consumers' multi-dimensional and personalized consumption needs such as "food, clothing, travel, entertainment, and shopping"