As the Spring Festival approaches, the consumer market continues to heat up. From major Internet companies to banks, many financial institutions have launched a series of payment discounts since February, calling consumers to "snatch the wool" while launching their own "marketing war" during the Spring Festival.
A reporter from Beijing Business Daily noticed that there are a wide variety of payment discounts, from full discounts to discount coupons and special packages, from shopping for food, clothing and entertainment to outbound travel and foreigners coming to China, "covering" all aspects of consumers' daily necessities during the festival. At the same time, according to analysts, this is not only a "carnival" to promote consumption, but also helps financial institutions actively acquire customers and expand business.
Shopping and entertainment
Enjoy unlimited discounts and New Year coupons
An essential part of the Spring Festival is eating, drinking and having fun. A reporter from Beijing Business Daily found that in order to promote consumption during the Spring Festival holiday, major Internet companies used various tricks to lead consumers to start a "carnival". Banks, consumer finance institutions, etc. have also joined forces with payment institutions to use full discounts, instant discount coupons, etc. The way leads to oneself.
From January 25th to February 17th, Douyin Life Service launched the "Douyin New Year Food, Drink and Fun Festival" event, uniting hundreds of thousands of high-quality merchants to launch 14 events including "Renewal and Beauty Day" and "New Year Stocking Day" On Category Day, consumers are provided with discounts on hair and nail care, leisure and entertainment, and other group purchases.
In addition to e-commerce, banks are also actively playing the "Spring Festival card". For example, CITIC Bank launched travel discounts on platforms such as 12306 and Fliggy in response to customers’ needs for returning home during the Spring Festival and traveling. During the event, bind your CITIC Bank debit card through Alipay, use Alipay quick payment when placing an order on the "12306" China Railway App or "Fliggy" App, and choose to pay with a CITIC Bank debit card, you can enjoy random discounts for a single order Discounts on purchases.
In addition, from February 1st to 29th, CITIC Bank also launched a series of debit card consumption discounts. Customers who bind their CITIC Bank debit cards through Alipay and Douyin can enjoy payment discounts. When using CITIC debit cards on Alipay, Make credit card repayments and enjoy discounts.
For Agricultural Bank of China, debit/credit card holders can bind Agricultural Bank of China cards to JD.com for the first time through the one-click card binding function on the Agricultural Bank of China mobile banking app or super counter. After successfully binding the card, they will have the opportunity to receive 88 yuan. Discount gift package, and also have the opportunity to receive a 4.18 yuan instant discount coupon on the designated page.
Consumer financial institutions are not willing to lag behind. China Post Consumer Finance has launched the "Postal Gifts" activity in conjunction with consumers' needs for purchasing new year goods and gifts during the Spring Festival. Consumers can use China Post Wallet App, Postal Savings Bank mobile banking, "China Post Consumer Finance" WeChat service account, "China Post Consumer Finance" You can participate through channels such as Mail Consumer Finance's Alipay Life Account and click to scratch the prize. The prizes include interest-free coupons and Tmall shopping coupons. This activity covers consumers' multi-dimensional and personalized consumption needs such as "food, clothing, travel, entertainment, and shopping". It provides benefits in the form of preferential activities, reduces consumption costs, enhances consumption experience, continues to release consumption potential, and better undertakes The vigorous fireworks of "New Year's Postal Finance".
Overseas travel
Currency exchange, travel and shopping all in one place
During the Spring Festival holiday, outbound travel has become the choice of many families. Survey data shows that outbound travel this year is expected to be “the hottest in five years.” As China's visa-free "circle of friends" continues to expand and international flights resume and increase in number, people's willingness to travel has been further ignited, and topics related to outbound travel are also heating up. The number of searches and bookings for outbound travel routes and products has increased year-on-year. All showed substantial growth.
For this reason, there is an influx of supporting payment promotions for outbound travel. On February 7, a reporter from Beijing Business Daily learned that Alipay has joined hands with millions of merchants around the world to launch a month-long "Good Luck Solitaire, Blessings Around the World" New Year promotion, which will "catch all the featured merchants and business districts in various places" ": Not only does it provide a variety of discount coupons and welfare coupons for popular destinations, but it also provides traffic, no currency exchange, and convenient taxi rides, making it all-roundly convenient for Chinese tourists to "travel around the world with one mobile phone."
In addition, Chinese tourists can also search for "Wealth Black Card" on Alipay before traveling to enjoy a 30-day black diamond super-excellent exchange rate, which comes with Ant Wealth Black Card limited rights, including consumption red envelopes of up to 450 yuan, airport express Security check or limousine pick-up and drop-off, huge discounts at DFS duty-free stores around the world, and many other discounts.
Starting from February 1st, for overseas traffic, which is a major need for travel, all China Mobile and China Unicom users with a Sesame score of more than 550 will have priority in popular destinations such as Hong Kong and Macau, Southeast Asia, Japan, South Korea, Australia, and the United States. Free overseas traffic. It supports low-carbon travel. Use Alipay to scan the QR code to make 3 payments while traveling abroad, and you can deduct the pre-existing traffic charges.
"The Spring Festival holiday is long, so it is suitable for the whole family to travel abroad, but what we are most worried about is the issue of foreign exchange exchange and payment." Ms. Li from Beijing told a reporter from Beijing Business Daily that nowadays, mobile payments are gradually covering the world, making Overseas travel is more convenient, and the various consumer benefits are certainly welcome to consumers, and have also stimulated more interest in using software such as Alipay to shop overseas.
Clearing agencies and banks are also taking action. It is understood that Minsheng Visa credit card holders can enjoy a 6% cash rebate on the excess amount of more than US$1,000 spent overseas online and offline through the Minsheng Visa clearing network, with a maximum rebate of US$120 per person per month.
Coming to China from abroad
Solving payment pain points and blocking points
There are Chinese people leaving the country, and there are also people from abroad coming to China for consumption. Whether it can make payment convenient and smooth has always been the focus of policy attention.
Recently, a short video sparked heated discussion on social media - "Korean doctor talks about the difficulty of spending money for foreigners traveling in China: Alipay and WeChat payment methods must be improved."
In fact, from top-level design to institutional practice, the problem of inconvenience for foreigners to pay in China has been taken seriously and improved. The People's Bank of China has repeatedly emphasized the need to effectively improve the level of payment services for overseas personnel coming to China. At present, the "Guiding Opinions on Improving the Level of Payment Services for Overseas Persons in China" has been issued, and work is also being actively promoted in improving the overseas bank card acceptance environment, enriching the supply of mobile payment products, continuously optimizing account services, and actively carrying out publicity and promotion. .
Alipay introduced to the Beijing Business Daily reporter that under the guidance of the People's Bank of China, the State Administration of Foreign Exchange, etc., Ant Group cooperated with Wanglian Clearing Company, Bank of China, Industrial and Commercial Bank of China and other institutions to launch "download the Alipay App and bind overseas bank cards" (foreign There are two sets of mobile payment solutions that are convenient for overseas visitors) and "direct use of overseas electronic wallets" (outsourced for internal use). Currently, 10 overseas e-wallets from 7 countries and regions can be used directly in the mainland. These e-wallet users do not need to download a new app and can directly scan QR codes to pay at merchants across the country where Alipay is available.
As the new year is approaching, a reporter from Beijing Business Daily also learned recently that Beijing will focus on four aspects of work to improve the level of payment services for foreigners coming to China in Beijing. Among them, the creation of an airport payment service demonstration zone for overseas travelers to China has become a major focus of market attention. It is understood that Beijing is currently stepping up efforts to build payment service centers for overseas guests at Capital Airport and Daxing Airport. It will promote “national gate” payment services through policy publicity, service guidance, product display, etc., and create two major airport payment service demonstration zones for overseas guests. , enriching the “Beijing Service” brand.
In order to solve the problem of large-amount card swiping, Beijing has made great efforts to deploy and upgrade POS machines, and actively promotes the deployment of POS machines in key business districts, scenic spots, parks, 4-star (inclusive) and above hotels, tertiary hospitals, and commercial housing sales points. POS machines may be upgraded to accept foreign cards, and the foreign card acceptance capabilities of POS machines in inter-city travel scenarios such as high-speed rail stations will be upgraded, and acceptance signs will be posted.
In terms of convenient cash withdrawals, Beijing has actively laid out ATM machines, promoted the installation of foreign card cash withdrawal ATMs in all hotels with four stars (inclusive) in the city, and urged and guided banking institutions in the jurisdiction to post service signs such as foreign card cash withdrawal ATM machines. In addition, in order to optimize the identity verification process for overseas people coming to China, Beijing is stepping up research on supporting bank account services and mobile payment services for overseas people coming to China through the municipal unified identity authentication system’s foreign passport verification capabilities to further enhance the payment convenience for overseas people coming to China. level.
The relevant person in charge of the People's Bank of China said that Beijing regards the payment link as an important aspect to solve the pain points and congestion of overseas people coming to China. In accordance with the overall idea of "swiping cards for large amounts, scanning QR codes for small amounts, and pocketing the bottom line with cash", Beijing will continue to enrich the supply of payment services and deepen The construction of payment scenarios provides diversified payment services for overseas residents in China, meets their payment needs in Beijing through multiple channels, and actively promotes various tasks to improve the payment service level of overseas residents in Beijing with the "First Good Standard".
Beijing Business Daily reporter Yue Pinyu Dong Hanxuan