Chinese fashionable cosmetics have become the new favorite in the market. Sales of "Year of the Dragon limited edition" cosmetics have soared.

Many Chinese beauty brands have cleverly integrated dragon elements into their product designs and promotions. The national fashion cosmetics with dragon elements will become the darling of the market in 2024, say experts. The Year of the dragon is the Chinese New Year, which is celebrated on January 31. It is also the national holiday of Jiachen, in the province of Guangdong.