In recent years, “national fashion” has become very popular, and cutting-edge beauty brands have begun to use national fashion to seize new consumer markets.
Entering the Year of the Dragon, national fashion cosmetics with dragon elements have become the darling of the market.
Chen Muqi is a product designer for a cosmetics company. In recent years, with the popularity of Chinese fashion, more and more traditional Chinese elements have been added to the products she designs.
This year is the Year of the Dragon in Jiachen. How to design meaningful and popular products with elements of the Year of the Dragon has become her current main job.
When Chinese dragon meets Chinese red, the national fashion cosmetics with dragon elements will become the darling of the market in 2024.
The manager of a cosmetics store in Guangzhou said that beauty products "exclusively sold in the Year of the Dragon" are now very popular.
Li Qinya, founder of a beauty brand in Guangzhou, Guangdong: Since the beginning of this year, limited edition dragon-based cosmetics products have increased by 30% compared to the same period last year.
From gorgeous eyeshadow palettes to brand-new lipsticks, many Chinese beauty brands have followed the trend and cleverly integrated dragon elements into their product designs and promotions.
The person in charge of a cosmetics OEM said that this year they have received production orders from many brands related to the Year of the Dragon element.
Wang Chengxiang, director of a cosmetics factory in Guangzhou, Guangdong: Before the New Year, we received orders from many brands. Many brands have added dragon elements to the design of their products, which shows a very trendy trend.
At present, more than 50% of the product lines are related to Guochao.