China Gold Association: The incident of franchisees closing stores and running away has sounded the alarm for the gold and jewelry industry. CICC Jewelry apologized to consumers and stated that in order to safeguard the legitimate rights and interests of consumers, it would actively and quickly "advance payments" to relevant consumers before the judicial process is concluded and the final liability is determined.
The China Gold Association said that this demonstrates the responsibility and responsibility of the central enterprise brand. It made suggestions to gold and. jewelry companies to strengthen access review, standardize business processes and system construction.