China News Service, Beijing, April 3 (Reporter Liu Yuying) Recently, the closure of the CICC jewelry franchise store "China Gold R&F Plaza Store" operated by Beijing Sandingyuan Company has attracted widespread attention from the society. The China Gold Association said on the 3rd that the incident of franchisees closing stores and running away has sounded the alarm for the gold and jewelry industry.
On the evening of April 1, CICC Jewelry issued an announcement through its official website, Shanghai Stock Exchange and other channels to formally respond to the incident. In the announcement, CICC Jewelry apologized to consumers and stated that in order to safeguard the legitimate rights and interests of consumers, it would actively and quickly "advance payments" to relevant consumers before the judicial process is concluded and the final liability is determined. The China Gold Association said that this demonstrates the responsibility and responsibility of the central enterprise brand.
The China Gold Association stated that in recent years, the franchise model has become the most common business model in the gold and jewelry industry, playing an important role in promoting the development and growth of the gold and jewelry industry. The incident of franchisees closing their stores and running away has sounded the alarm for the gold and jewelry industry. Strengthening the supervision of franchisees is the responsibility of gold brand owners for stable operations.
The China Gold Association made suggestions to gold and jewelry companies: first, to strengthen access review, standardize business processes and system construction; second, to ensure the implementation of regulatory systems and measures, conduct regular store inspections, promptly discover problems, reveal hidden dangers, and effectively rectify The third is to strengthen the discipline and professional ethics training for franchisees to ensure that franchisees carry out business activities in a standardized manner, eliminate illegal activities, maintain brand reputation, and ensure the healthy and orderly development of the gold and jewelry industry. (over)