Heilongjiang ice and snow tourism has become a phenomenon-level "top trend" Zhang Qixiang, a representative of the National People's Congress and mayor of Harbin, responded on the spot whether the "Erbin" craze was short-lived. He said that the next step will be to promote the prosperity of tourism in all seasons.

According to reports, the 2025 Ninth Asian Winter Games will be held in Harbin from February 7 to February 14, 2025, and will use the efforts of the entire province to organize a game.