China News Service, Beijing, March 7 (Li Yusu) In the ice and snow season that has just passed, "Erbin" has become popular, and Heilongjiang ice and snow tourism has become a phenomenon-level "top trend".
On the 7th, the Heilongjiang Provincial delegation attending the second session of the 14th National People's Congress held an open group event. Zhang Qixiang, a representative of the National People's Congress and mayor of Harbin, responded on the spot whether the "Erbin" craze was short-lived.
Zhang Qixiang said that ice and snow tourism has played a role in gathering popularity, boosting confidence, stabilizing expectations, promoting consumption and increasing vitality, injecting new impetus and bringing new opportunities to the revitalization of Heilongjiang.
On December 13, 2023, Harbin Polar Park’s cultural tourism IP “Taoxue Penguin” was unveiled, attracting many citizens to stop and take photos.
Photo by Zhao Yuhang
Zhang Qixiang revealed that the next step will be to promote the prosperity of tourism in all seasons.
Heilongjiang not only has ice and snow, but also green waters and green mountains.
It is necessary to focus on building ice and snow tourist resorts, ice and snow economic highlands and summer resorts, and carefully organize activities such as "Charming Harbin Summer", "Hama" Week, Wetland Festival, International Beer Festival, etc., to present the fragrance of lilacs in spring and the Northland in summer. It is refreshing, with colorful mountain scenery in autumn, and the unique charm of ice and snow in winter.
At the same time, he pointed out that we should accelerate the deep integration of culture and tourism, insist on using culture to shape tourism and use tourism to promote culture, carry forward the Northeast Anti-Japanese Alliance spirit, Daqing spirit (Iron Man spirit), and Beidahuang spirit, and make good use of red culture, Jinyuan culture, and music culture , European style, industrial civilization and other cultural tourism resources make the "golden signs" such as the National Historical and Cultural City and the World Music City more shining and attractive.
In addition, Zhang Qixiang said that the ice and snow economy should be made bigger and stronger.
According to reports, the 2025 Ninth Asian Winter Games will be held in Harbin from February 7 to February 14, 2025, and will use the efforts of the entire province to organize a game that highlights Asian style, Chinese style, Longjiang characteristics, and ice A charming sports event in the city.
"We believe that in the 2025 ice and snow season, Harbin will be even more dazzling and attract the attention of the world again." Zhang Qixiang said.
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