Domestic beauty brands have become the "new favorites" of this year's New Year's goods. Data show that in 2023, the operating income of the cosmetics manufacturing industry in Zhejiang Province will increase by 21.8% year-on-year.
“Generation Z” has become the main force in the domestic beauty market. High cost-effectiveness is their "positioning" for domestic brands. Focusing on efficacy will be the future development and transformation path for domestic beauty industry.