China News Service, Hangzhou, February 5 (Zhu Xiaoyan) Wang Tingting, who lives in Fuyang, Anhui Province, has an additional category of "domestic beauty" in her New Year's shopping list this year. "In the past, I carried supplements and other things in large and small bags, but this year I plan to simplify it and send it to express delivery. I also specially prepared some domestic beauty products to take back as New Year's goods. The New Year gift box is unique and cost-effective." Wang Tingting said. Bian took out a Chinese-style beauty gift box with Chinese New Year characteristics and showed it to reporters.
With the arrival of the Spring Festival, major beauty brands have become the "new favorites" of this year's New Year's goods. New Year gift boxes, Year of the Dragon sets... Among the beauty brands that are blooming, domestic beauty products have become a sudden rise. With the rise of national trends, domestic brands are ushering in their moment of glory.
A careful combing reveals that many of these domestic beauty brands that are popular among consumers are "Zhejiang Beauty", which has undoubtedly become a "dark horse" in Zhejiang's economic development.
Data show that in 2023, the operating income of the cosmetics manufacturing industry in Zhejiang Province will increase by 21.8% year-on-year, the total profit will increase by 32.7% year-on-year, and the export delivery value will increase by 42.7% year-on-year.
The beauty industry is a new growth point for economic development. Wu Hui, director of the Cosmetics Supervision Division of the Zhejiang Provincial Food and Drug Administration, said that from a major cosmetics province to a strong cosmetics province, Zhejiang has formed a relatively complete industrial chain in recent years, including mid-to-high-end skin care products with Hangzhou and Huzhou as the core. Manufacturing cluster; export cosmetics manufacturing cluster with Jinhua Yiwu as the core; cosmetics raw materials and packaging material manufacturing cluster with Shaoxing as the core. In addition, in recent years, Hangzhou has also gathered a large number of beauty brand operating companies, countless e-commerce stores, live broadcast rooms and Internet celebrities.
A member of the public is trying out beauty products. (File photo) Photo by Zhou Qi
Driven by the “appearance economy”, “Generation Z” has become the main force in the domestic beauty market. Data released by the Research Institute of the Ministry of Commerce shows that the current domestic population of the post-90s and post-00s generations reaches 340 million, which has become the strongest driving force for the rise of domestic beauty products.
Pan Yijia, a post-2000 generation, told reporters that many people of the same age only buy domestic brands. High cost-effectiveness is their "positioning" for domestic brands. "I hope domestic cosmetics can do better in terms of product ingredients and efficacy." Focusing on research and development, Focusing on efficacy will be the future development and transformation path for the domestic beauty industry.
Jin Litai, chairman of the Cosmetic Professional Committee of the Zhejiang Pharmaceutical Association and executive director of the Institute of Dermatology of Wenzhou Medical University, said that as a beauty industry that integrates medicine, materials science and aesthetics, how to use scientific and technological means to break through industry difficulties should be worthwhile. think.
When talking about the future development of Zhejiang and China’s beauty industry, Mao Geping, a pioneer in Chinese beauty, once told a reporter from China News Service that a forest must start with the growth of a few trees. “Beauty brands in many countries are already forests, but all forests start from a tree. In the next 10 or 20 years, we will also become a forest.”
“As a regulatory authority, we must continue to think about innovations in the supervision and development of the beauty industry.” Wu Hui told reporters that in 2024, “Zhejiang Beauty” will continue to eat “reform rice”, play “quality brand”, and take the “integration road” " is the basic path, including carrying out the "fashion trendy makeup" polite action, releasing the Zhejiang Beauty City Gift Group Standards, and guiding the development of domestically produced "trendy products" and "Zhejiang makeup" products that reflect the characteristics of the landscape, cultural heritage, urban temperament, and regional customs. Ceremony; through a series of measures such as establishing a database of plant raw materials for Zhejiang's characteristic cosmetics and cultivating the "Seven Fairies" of ecological beauty (seven kinds of plant raw materials for characteristic cosmetics such as Dendrobium officinale and Polygonatum japonica), we will promote the high-quality development of Zhejiang's cosmetics. (over)