Ice and snow tourism in Harbin, Heilongjiang is booming, and the Altay region in Xinjiang is favored by ski enthusiasts. The number of ice and snow leisure tourists in China is expected to exceed 400 million for the first time.
In the 2023-2024 ice andSnow season, the revenue from ice and Snow leisure tourism isexpected to reach 550 billion yuan. The 40th China Harbin International Ice and Snow Festival featured Chinese-style buildings and bridges, fairy tale castles and towers.