New Chinese style that fits the Spring Festival atmosphere is undoubtedly the top trend in this year’s Spring Festival Gala. Sales of Year of the Dragon New Year clothes, mainly horse-faced skirts, in Caoxian County, Shandong this year have exceeded 300 million yuan.
A single online live broadcast account could sell nearly 200,000 yuan a day on average. Hanfu is gradually evolving from a niche hobby to a daily wear for the public. The acceptance of Hanfu has become wider in recent years.