Meta looks back on a difficult year.

This is not the first time.

But in the past it was mainly data affairs and similar excitement that have affected the Internet company.

All of this damaged reputation but left remarkably little financial impact.

In 2022 it was exactly the opposite.

It was a comparatively scandal-free time for Meta, but business clouded over dramatically.

For the first time in its history, the company, which was founded in 2004, has suffered a drop in sales and for the first time has been forced to make major job cuts.

It's a turning point for Meta, and it's making co-founder and CEO Mark Zuckerberg strike a whole new note.

He has now declared 2023 to be the "Year of Efficiency" at Meta.

The word efficiency, or some variation thereof, was used more than 40 times in a conference of analysts.

So, instead of growth, Zuckerberg's focus is discipline, which is an amazing shift.

Of course, his message is not entirely coherent, because this year he also wants to invest a two-digit billion amount in activities related to the metaverse, which he propagates as a future area.

And whether this bet will work is still completely open.