A large wave of Beijing consumption coupons is coming soon, involving catering, tourism, green and energy-saving consumption!
Recently, 8 departments in Beijing jointly issued the "Specific Measures to Help Enterprises Relief and Accelerate the Recovery of Consumption" (hereinafter referred to as "Measures"), and proposed a total of 27 policies in 7 aspects, aiming to help enterprises cope with the impact of adverse factors such as the epidemic. Promote the accelerated and orderly recovery of consumption.
It is mentioned that from July this year, 100 million yuan of catering consumption coupons will be issued through online and offline methods to promote the orderly recovery of the catering market.
Since the outbreak of the new crown pneumonia, consumer coupons have been issued in many places in my country, which have exerted a multiplier effect to promote consumption and achieved good practical results.
According to the analysis of Soochow Securities Research Report, based on the data in 2020, the pulling effect of consumer coupons far exceeds expectations, and there is no problem of "overdraft consumption".
The research report believes that 0.87 yuan of 1 yuan of consumer coupons will flow to small and micro businesses, and the smaller the scale, the more benefit.
You can get coupons for food and beverages, travel, and gift packages for green home appliances
A reporter from Shell Finance found that this round of Beijing consumer coupons has a large discount and involves a wide range of fields.
In terms of catering, the "Measures" mentioned that starting from July, 100 million yuan of catering consumption coupons will be issued through online and offline methods to promote the orderly recovery of the catering market.
At present, the relevant departments have not disclosed the details of how to receive consumption coupons and the amount of consumption, and the work related to the issuance of food and beverage consumption coupons is still under preparation.
Recently, the Beijing Municipal Bureau of Commerce issued an announcement on the solicitation of platforms for the issuance of "2022 Beijing Food and Beverage Consumption Vouchers", and platforms that meet the requirements of "a public platform for catering services that support settlement functions for takeaway and in-store consumption services" can sign up.
For boosting tourism, from late June to mid-August, organize and carry out leisure travel activities in the suburbs of Beijing, issue tourist accommodation coupons, and encourage citizens to take leisure vacations in the suburbs of Beijing.
According to Liu Bin, deputy director of the Beijing Municipal Bureau of Culture and Tourism, from the first ten days of July to the end of September, Beijing suburban accommodation consumption coupons with a total amount of no more than 30 million yuan will be issued to consumers through tourism platform companies in batches, and consumers will book through tourism platform companies. Mentougou District, Fangshan District, Tongzhou District, Shunyi District, Changping District, Daxing District, Huairou District, Pinggu District, Miyun District, Yanqing District and other 10 suburbs from Sunday to Thursday (except holidays) when hotels and country houses are allowed. Apply online to receive coupons.
Used when booking online, the subsidy discount for a single order is 50% off, and the maximum subsidy does not exceed 1,000 yuan.
It is worth mentioning that the green energy-saving consumption support policy continues to exert its strength, covering a large number of categories, and all of them are commodities for daily use by individuals or families, with strong practicability.
The "Measures" mentioned that from June to October this year, green energy-saving consumption activities will continue to be widely carried out, a new batch of enterprises participating in green energy-saving consumption coupons will be added, and a new batch of applicable electronic product models will be added.
Enterprises are encouraged to hold trade-in activities, and carry out recycling, subsidies and other profit-making promotions for green smart home appliances, energy-saving products, and green electronic products.
As early as April this year, Beijing issued a policy to promote green energy-saving consumption. From April to September this year, more than 300 million yuan of Beijing green energy-saving consumption coupons were issued to consumers in Beijing.
Shell Finance reviewed previous official notices and saw that green energy-saving consumer coupons are applicable to up to 21 categories of commodities, including mobile phones, laptops, tablet computers, TVs, air conditioners, etc.
During the implementation of the policy, consumers in Beijing can receive 1 coupon package each month on the online platform of the same participating company, including 8 consumer coupons, with a total amount of 1,500 yuan, each of which is 2 50-yuan coupons (available for consumption over 500 yuan) , 2 100-yuan coupons (available for consumption over 1,000 yuan), 2 200-yuan coupons (available for consumption over 2,000 yuan), 2 400-yuan coupons (available for consumption over 4,000 yuan), the consumption coupons received in the current month are valid for the month, and consumers It can be collected and written off on JD.com, Suning.com and other platforms.
At the same time, the "Measures" also mentioned that the "8.8 Beijing Sports Consumption Festival" will be held, and sports and sports brand enterprises will be organized to issue 100,000 coupons, and sports venues will issue 20,000 free experience coupons. During the ice and snow season, 100,000 ice and snow experience tickets will be issued.
In addition, it is necessary to guide the platform to issue consumer coupons such as convenience stores and beauty salons, increase the "Internet access" rate in the life service industry, and stimulate the commercial vitality of the community.
Open subsidy mode in many places to boost consumption and take effect
This round of Beijing consumer coupons covers a wide range of areas and is more powerful, which will help some catering industries and life service industries that have been hit by the epidemic to recover.
Data show that from January to May, the total retail sales in Beijing was 539.19 billion yuan, a year-on-year decrease of 7.7%. During the same period, the total retail sales in my country was about 17.17 trillion yuan, a year-on-year decrease of 1.5%.
As one of the "troikas" driving my country's economic growth, consumption has been the main "booster" for economic growth for seven consecutive years.
Since the beginning of this year, consumer coupons have been issued in many places to promote consumption recovery by exerting their multiplier effect.
In early May of this year, the Guangzhou Branch of the People's Bank of China introduced that since 2022, a total of 26.2985 million government consumer coupons have been issued in Guangdong Province, involving an amount of 607 million yuan, leveraging consumer transactions of 3.581 billion yuan, benefiting 219,900 brick-and-mortar merchants.
Among them, 5.8039 million consumer coupons were released during the "May 1st" period, leveraging 1.349 billion yuan in consumer transactions, effectively helping the recovery of consumption.
According to the data released by the Ningbo Bureau of Commerce, during the "May Day" holiday (April 30 to May 4), 50 key sample enterprises (including online sales platforms) in Ningbo have a total sales of 1.081 billion yuan, benefiting from the city, district ( With the widespread use of consumer coupons at the county and city levels, the brick-and-mortar stores among the sample enterprises in Ningbo achieved sales of 986 million yuan. Among them, the consumer coupons drove the sales of 233 million yuan in the sample enterprises, a year-on-year increase of 21.1 percentage points.
In addition, based on the consumer coupon data in Hangzhou and Guangxi in 2020, the Guanghua School of Management of Peking University found through research that the driving effect of consumer coupons far exceeded expectations, and the marginal consumption propensity brought by digital consumer coupons in Hangzhou reached 3.5-5.8 times. It is far greater than the marginal consumption propensity of less than 1 for paper coupons in the past; secondly, digital coupons do not have the problem of "overdraft consumption", and consumers' consumption does not decrease significantly after using coupons; in addition, coupons have a low impact on per capita GDP Regions, older people or people with lower willingness to spend in the past have a better pulling effect.
Zhao Ping, vice president of the Research Institute of the China Council for the Promotion of International Trade, said in an interview with Shell Finance reporters that the issuance of consumer coupons is to stimulate consumption and release demand through subsidies.
Judging from past experience, general consumption subsidy policies will drive consumption growth to a new high in the short term, especially in areas that are mainly supported by consumer vouchers.
However, consumer coupons are not "inclusive", but where they need to be supplemented, consumer coupons are issued to industries that have been hit hardest to promote their faster recovery.
In this regard, Fu Yifu, a senior researcher at Xingtu Financial Research Institute, said that consumer coupons have a positive effect on boosting residents' consumption and promoting economic growth.
In addition, consumer coupons can also improve the living conditions of low-income families, play a role in the transition period, and improve industry operations to drive recovery on the production side.
The epidemic has had an impact on offline consumption, especially in service industries such as catering, hotels, and tourism.
Distributing consumption coupons such as catering and rural tourism in a timely manner to guide people to spend more in areas that are more affected will help improve the business conditions of businesses.
Beijing News Shell Finance reporter Pan Yichun editor Wang Jinyu proofreads Liu Baoqing