Zhongxin Finance, June 8th. On June 8th, the State Administration for Market Regulation issued the "Work Tips on Regulating "6·18" Online Promotion and Business Activities" (hereinafter referred to as "Work Tips" to national Internet platform companies and local market supervision departments. ), and further standardize the “6•18” online centralized promotional activities.
"Work Tips" contains twelve aspects:
The first is to implement the main responsibility of the platform.
Increase audit and spot checks to ensure that the main information of operators is true and effective, and guide operators on the platform to "brighten, demonstrate, and illuminate rules."
The second is to strengthen the review of goods and services.
Increase the supervision and disposal of illegal and illegal marketing activities in the name of important activities such as the 20th National Congress of the Communist Party of China and epidemic prevention and control, strictly review the release of commodity information, carry out real-time inspections, and promptly remove or delete illegal product links.
The third is to standardize centralized promotions.
Strengthen the management of operators on the platform, guide operators on the platform to operate in good faith and law, and carry out promotional activities in a standardized and orderly manner.
The fourth is to prevent the operation of counterfeit and shoddy goods.
Immediately prohibit and restrict counterfeit and shoddy goods and their operators to further strengthen intellectual property protection.
The fifth is to standardize the behavior of advertising.
Improve the level of advertising review, strictly prohibit false propaganda and vulgar content, and effectively block false and illegal advertisements.
Sixth, the prohibition of unfair competition.
Promotions shall not be carried out by excluding or restricting competition and hindering or destroying the network products or services legally provided by other operators.
Seventh, timely and properly resolve online consumption disputes.
Accept and efficiently handle complaints and reports in a timely manner, and actively assist consumers in safeguarding their legitimate rights and interests.
Eighth, ensure the supply and price of basic consumer goods.
Guarantee the supply and price stability of essential living materials, grain, oil, meat, eggs, milk, fruits and vegetables and other basic living materials during the epidemic.
The ninth is to strictly implement epidemic prevention management measures.
Strengthen the epidemic prevention management of all links and the whole chain, so as not to relax or slack during the promotion period.
Tenth is to help small, medium and micro businesses in relief.
Increase support for small, medium and micro merchants to help them reduce their burden and increase their income.
Eleventh is to earnestly safeguard the legitimate rights and interests of flexible workers.
Ensure the labor safety of food delivery personnel, optimize the assessment plan, improve the income distribution mechanism, and solve problems in a timely and reasonable manner.
The twelfth is to strengthen the communication and cooperation between government and enterprises.
Platform enterprises should actively cooperate with regulatory authorities to investigate and deal with relevant violations of laws and regulations in accordance with the law, and jointly guide operators on the platform to improve their awareness of law-abiding business operations.
The "Work Tips" requires that market supervision departments at all levels should effectively implement their territorial supervision responsibilities, urge and guide platform companies to strictly implement their main responsibilities and fulfill their statutory obligations; strengthen monitoring and supervision, and strictly investigate and deal with violations of laws and regulations during the "6·18" centralized online promotion activities behavior; unblock the 12315 complaint and reporting channel, and make every effort to protect the rights and interests of consumers.
The market supervision department also reminded to advocate rational consumption and pay attention to epidemic prevention and safety. If consumers find that their rights and interests have been violated, they should report to the platform company or market supervision department in a timely manner, and use legal weapons to protect their legitimate rights and interests.
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