Cross-provincial travel during the Dragon Boat Festival begins to recover
On the eve of the Dragon Boat Festival, the tourism market will recover and welcome favorable policies.
On May 31, the General Office of the Ministry of Culture and Tourism issued a notice that for the first time, the administrative unit of the "circuit breaker" policy for inter-provincial travel was adjusted from provinces (districts, cities) to counties (cities, districts, flags), and districts of municipalities directly under the Central Government ( county).
With the improvement of the epidemic prevention and control situation in many places, Jiangxi, Guangxi, Zhejiang and other places have successively announced the resumption of inter-provincial tourism business activities. These good news make the cross-provincial tourism consumer market expected to pick up during the Dragon Boat Festival holiday.
Platform data shows that on May 31, the search volume of inter-provincial travel products increased by more than 60% compared with the previous day. From the overall booking situation, the proportion of inter-provincial travel products increased by nearly 30% compared with the previous day.
Qian Jun, deputy general manager of Shanghai Ctrip International Travel, said that the "fuse" mechanism of cross-provincial travel has undergone major adjustments and is developing in a more scientific and precise direction, which is an important manifestation of a series of economic stabilization policies in the tourism industry.
He judged that in the context of the significantly shortened travel decision-making cycle for tourists, inter-provincial team travel still has great potential for recovery.
The recovery of the tourism market in Beijing, Shanghai and other places has ushered in positive signals one after another.
On May 28, Beijing announced that various hotels, homestays, and farmhouses in five districts, including Mentougou, Pinggu, Huairou, Miyun, and Yanqing, would resume normal reception services.
According to data from Tujia.com, as of noon on May 29, the number of homestay searches in these areas has doubled compared to the previous day.
The restart of Shanghai's tourism market has also aroused widespread concern.
Starting from June 1, Shanghai's outdoor A-level tourist attractions will be gradually opened in an orderly manner, and measures such as "staggering peaks, reservations, and current restrictions" will be implemented, and the total passenger flow will not exceed 75% of the maximum capacity of the scenic area.
Platform data shows that the number of hotel reservations in Shanghai on May 31 increased by 1.5 times compared to May 30; the search volume of Shanghai scenic spots increased by 2 times.
During the Dragon Boat Festival holiday, various tourist destinations have launched a variety of cultural and tourism activities to stimulate consumption.
Fuzhou City, with the theme of "Blessed State's Dumplings and Enjoy the Dragon Boat Festival", launched 10 check-in points, 10 boutique tourist routes, 30 cultural tourism activities, 20 cultural and artistic exhibitions and a series of preferential measures; Yantai City launched local tours, suburban tours Focusing on tourism and intra-provincial tourism, it has launched five series of more than 100 cultural tourism activities, including the "Zongzi" performance appreciation exhibition and the "Zongzi" festival and customs, to accelerate the recovery of the cultural tourism market.
Hu Yang, vice president of Tujia Homestay, said that tent camps, parent-child homestays, country homestays and other homestays that can provide activities suitable for the whole family are more popular.
The Ministry of Culture and Tourism reminds tourists that before traveling, they should pay attention to the dynamics of the epidemic and changes in medium and high-risk areas, and do not travel to medium- and high-risk areas; check the opening of scenic spots and current restrictions through authoritative channels, especially ticket reservations, time-based tours and other measures , Reasonable planning of travel routes and time.