[Explanation] On June 1, the two national standards of "Liquor Industry Terminology" and "Beverage Alcohol Terminology and Classification" were officially implemented.
Among them, the new national standard updated the definition of liquor, highlighting "grain as the main raw material".
At the same time, it is redefined that the flavored liquor is a liquor-style liquor prepared by adding food additives as the base of solid method liquor, liquid method liquor, solid-liquid method liquor or edible alcohol.
[Explanation] Industry insiders said that the new national standard for the liquor industry classifies flavored liquor into the category of prepared liquor, which means that flavored liquor using food additives is no longer liquor.
[Concurrent] Liquor Industry Analyst Cai Xuefei
According to the current new national standard, those who originally used non-grain as raw materials, those that added food flavoring, flavoring, and thickening substances food additives, and those that were mixed with edible alcohol, in fact, can no longer use liquor. standard.
We can only call it "fragrance wine", then it belongs to a kind of prepared wine.
Niulanshan aging is one, and then Luzhou Laojiao has two songs that seem to be stopped, and the new national standard is stopped when it comes out, including the old village chief.
[Explanation] After the official implementation of the new national standard for liquor, how do customers distinguish which are liquor and which are prepared liquor?
Cai Xuefei told reporters that the main difference is in the ingredient list.
[Concurrent] Liquor Industry Analyst Cai Xuefei
The vast majority are some low-end liquors.
As long as you see that the standard in the ingredient list is edible alcohol plus water (etc.), you will know that it is (prepared wine), because most (prepared wine) are now added with edible alcohol.
[Explanation] The new national standard for liquor implemented this time was jointly drafted by China Food and Fermentation Industry Research Institute Co., Ltd., China Wine Industry Association, Wuliangye, Luzhou Laojiao, Kweichow Moutai, etc.
According to the relevant person in charge of the quality management department of Wuliangye, the purpose of the revision of the new national standard is to distinguish traditional liquor from non-traditional liquor.
【Concurrent】Relevant person in charge of Wuliangye Quality Management Department
As a traditional liquor company, we must stick to the traditional solid-state liquor (brewing) process, so there may be a lot of these companies or some small companies that are not traditional solid-state (brewing) in the market, and we just want to do one with them distinguish.
[Explanation] According to another relevant person in charge, the implementation of the new national standard can not only make it easier for customers to identify when purchasing, but also impose constraints on enterprises that produce and prepare wine.
【Concurrent】Relevant person in charge of Wuliangye Quality Management Department
This requires that you must let consumers consume it clearly, so that the market can distinguish the nature of this wine.
What you are is what you are, you can't say that you are fishing in troubled waters, you can't let (customers) misunderstand, and let the market misunderstand.
[Concurrent] Liquor Industry Analyst Cai Xuefei
For the entire Chinese wine industry, on the one hand, it has promoted the entire Chinese wine industry, especially the industrial upgrading of Chinese liquor and the development of pure grain.
On the other hand, it has also accelerated the quality improvement of the entire Chinese wine industry from another perspective.
Reported by Chi Hanyu in Beijing
Responsible editor: [Lu Yan]