At the 110th National Sugar and Wine Fair and Spring Sugar Festival, Chinese wine companies are targeting new urban consumption patterns. Intangible cultural heritage rice wine is put into small bottles "only for tipsy", red wine is mixed with coffee to attack the preferences of the "new food generation", and beer is paired with it.
The swinging lid eliminates the need to "drink", and the shape of the wine bottle transforms into a radio to attract attention. China’s low-alcohol wine market size is expected to be approximately 634.1 billion yuan in 2023.