In order to respond to the lifestyles of consumers that have changed due to the Korona-ka, such as the spread of working from home, there is a growing movement among major convenience stores to strengthen the lineup of household goods such as cosmetics and stationery.
From this month, Lawson began handling about 200 items such as MUJI cosmetics, stationery, and socks, which are developed by major miscellaneous goods chains.
Until now, it was sold on a trial basis at some stores in the Tokyo metropolitan area. We plan to set up dedicated sales spaces at stores nationwide by next year.
Takeshi Kinoshita, general manager of the company's sales promotion department, said, "I want to create a store that will give consumers a chance to visit a new store."
In addition to this, major convenience stores are planning to expand the handling of products of the 100-yen shop "Daiso" introduced by Seven-Eleven to 20,000 stores nationwide by the end of August, as well as FamilyMart. Has also started selling clothing such as its own brand T-shirts and kitchen utensils.
According to industry groups, the number of customers visiting convenience stores nationwide has not yet recovered to the level before Corona, and we will strengthen the lineup of household goods to promote the use by responding to changes in lifestyle and improving convenience. The movement is spreading among convenience stores.