Recently, a document "Consumption Warning on Qoros Brand Cars" issued by Shandong Automobile Dealers Association has been circulated in the market, which once again brought Qoros and Baoneng back to the public eye.
Baoneng headquarters is "empty"? The company's response: misread, has moved to a new location!
Recently, a document of Shandong Automobile Dealers Association's "Consumption Warning on Qoros Brand Cars" was circulated online.
According to the investigation by the association, the four Baoneng Qoros direct-sale auto stores in Jinan have been closed, and the factory service number has also been cancelled.
For this reason, the association sent an inquiry letter to "No. 2088, Bao'an North Road, Luohu District, Shenzhen", where the headquarters of Baoneng Group, which belongs to the Qoros brand, is located. The letter was also returned due to people going to the building.
Shandong Automobile Dealers Association stated that after the association has learned from various parties, Baoneng Automobile, a subsidiary of Baoneng Group, is currently experiencing serious business problems, and no one has responded so far. For this reason, the association has included the Baoneng Qoros brand on the consumer blacklist and warned it. Consumers are cautious about buying Qoros brand cars.
However, a Securities Times reporter learned from relevant persons at Baoneng's Shenzhen headquarters that the news was a misunderstanding. Due to the relocation of Baoneng's headquarters, the inquiry letter was not delivered successfully, resulting in a misunderstanding of "people go to the building empty".
It is understood that the headquarters of Baoneng Group has been moved from Shum Yip Logistics Building to Shenzhen Baoneng Center.
The reporter saw from the Baoneng headquarters "No. 2088, Bao'an North Road, Luohu District, Shenzhen" shown in the document that the building is called Shenye Logistics Building, which has been fenced for construction.
Photo by Wu Jiaming of Shenzhen Baoneng Center
Yao Zhenhua was also on the hot search for "whereabouts unknown"
In fact, before the misunderstanding of "people go to the building empty", Baoneng also made a misunderstanding that chairman Yao Zhenhua's "whereabouts are unknown".
In late March, an announcement from the Guangzhou court system was served, showing that Yao Zhenhua, the chairman of Baoneng Group, was "unaccounted for", and "Yao Zhenhua's whereabouts unknown" once rushed to the hot search on Weibo.
At that time, Baoneng Group responded to the Securities Times reporter on this matter, saying that the relevant information was incorrect, the company has communicated and coordinated with the court, and the relevant announcement will be withdrawn.
At the same time, China Baoneng WeChat public account released a message on the same day, which also clarified Yao Zhenhua's "whereabouts unknown" from the side.
The news stated, "On March 21, on the first day of the unblocking of the epidemic in Shenzhen, Yao Zhenhua, chairman of Baoneng Group, walked into the Baoneng Automobile Shenzhen factory to conduct a work inspection to fully understand the production resumption and operation of the Shenzhen factory, and communicated with the present. The executives of Baoneng Automobile Group and the management cadres of the Shenzhen factory had in-depth exchanges, and comprehensively supervised the key work of the Baoneng Automobile Shenzhen factory in 2022." At the same time, a photo of Yao Zhenhua's inspection of the factory was attached.
Baoneng is still "never betray" the new energy vehicle business
According to market data, Qoros Automobile was established in 2007. As an early high-end independent brand in China, Qoros Automobile, which is backed by Chery Automobile, has a high starting point, but its development path is not smooth.
In 2017, Baoneng Group gradually took over the market, which made the industry think that Qoros Motor is ushering in a turning point.
However, with Baoneng mired in a liquidity crisis, the outlook for Qoros has also cast a veil of uncertainty.
However, as far as Baoneng's public information is concerned, it can be seen that Baoneng is still "never abandoning" the new energy vehicle business.
In the symposium of core cadres of Baoneng Automobile Group held in September last year, Yao Zhenhua reiterated Baoneng Group's confidence, determination and key measures to solve the problem quickly.
He said that Baoneng Group and various sectors are actively overcoming difficulties, and continue to withdraw funds through substantial measures such as accelerating project sales collection, disposing of some high-quality assets, speeding up investment and financing work, and improving operating cash flow. Baoneng has the ability to, Have the strength to completely get out of the predicament within two to three months.
In addition, Baoneng also unswervingly promotes the steady development of the new energy vehicle business.
When the rumor about Yao Zhenhua's whereabouts was clarified in late March, the news released by Baoneng was also about Yao Zhenhua's work inspection of Baoneng Automobile.
In addition, on March 28, Yao Zhenhua presided over the chairman's office meeting in March at the Baoneng Center. The meeting listened to the reports on the key operations of the four operating units in the first quarter, and made work arrangements for each business segment and functional line of the group.
In order to promote the systematization and modernization of the group's operation and management, and build an enterprise with first-class corporate governance and first-class competitiveness, Yao Zhenhua proposed to accelerate and deepen the promotion of five key operation and management improvement work.
It is worth noting that it mentions further improving strategic planning, grasping industry development trends, strengthening strategic operations, replenishing capital strength, and rapidly promoting the introduction and listing of automobiles, logistics technology, and food technology.
(Wu Jiaming Securities Times)