Under the epidemic, local tourism is gradually emerging as "camping fever", and shortcomings and business opportunities coexist under the heat

　　Camping short videos "occupy" the circle of friends, camping equipment is selling well, and camping areas in country parks are "hard to find"... In the past Qingming holiday, Beijing citizens' enthusiasm for camping has gradually increased.

However, at the same time, there are frequent "slots" such as traffic jams, far away toilets, and untimely garbage removal and transportation during camping. Business opportunities and shortcomings coexist in camping.

　　According to Wu Liyun, associate professor of the Chinese Culture and Tourism Industry Research Institute of Beijing International Studies University, affected by the epidemic, local leisure tourism has become the norm in various places, and camping and picnics centered on enjoying outdoor scenery, family gatherings, and leisure and relaxation have become a new way for citizens to relax. hot spot.

Citizens are looking forward to more camping space, more complete supporting facilities and better camping products to meet the needs of outdoor leisure and consumption upgrades.

Country park camps are full

　　"The whole circle of friends is camping during the Qingming holiday." Ms. Zhang, a Beijing citizen, teased. Under this trend, Ms. Zhang also took her children to experience it, but the experience of being too traffic jams and crowded made her feel not very good.

　　Since camping is prohibited in most parks in downtown Beijing, Ms. Zhang set her sights on Wenyu River Park, which recently opened a 30,000-square-meter camping area.

However, on the first day of the Qingming holiday, Ms. Zhang left at 9 o'clock, and the traffic jam started near the park. She entered the garden at 1 o'clock in the afternoon. The three camping areas in the park were already full, and "one person is hard to find".

"I heard from the staff that there was basically no land at 10:00 in the morning, so we had to find a lawn picnic with few people and no tents." Ms. Zhang sighed helplessly, "When I left around 4:00 p.m., The traffic jam situation still hasn't improved, and I really don't dare to come on vacation next time."

　　Grand Canal Forest Park and Tongzhou City Lvxin Park have also become popular campsites.

"The camping area is almost full, and there is a tent every few meters." Xiaoyun, who often goes to Lvxin Park, said frankly that there are usually many people in the park, but when there are too many dummies, it exposes the problem of insufficient facilities - toilets It is far away, and the number is seriously insufficient; the trash cans are full, and the removal and transportation are not timely; the communication facilities cannot keep up with the large passenger flow, and the mobile phone signal is sometimes absent.

　　In addition to country parks, some areas in the suburbs of Beijing saw business opportunities to launch camps featuring camping, which became very popular.

In Caiyu Town, Daxing District, the Campfire Bug Paradise, which focuses on parent-child camping, has recently opened, welcoming a large number of tourists during the Qingming Festival.

Unlike country parks, which cannot meet the needs of tourists for barbecues and overnight stays, the camp can either camp during the day or choose to stay overnight. A special barbecue area is also set up in the camp to provide richer supporting services.

Best Camping Equipment Products Online

　　In addition to driving offline tourism consumption, camping fever has also become popular online, driving a number of camping equipment and products to sell well.

Tmall data shows that in the first three months of this year, the turnover of camping equipment such as large tents, canopies, folding tables and chairs on the Tmall platform has more than doubled year-on-year.

"According to the experience of other countries, the normal camping population can generally account for 10% of the total population, and the market size is huge." Tmall outdoor industry experts said.

　　Recently, Xiaohongshu’s travel data for the Qingming holiday also showed that during this year’s Qingming holiday, searches for picnics on Xiaohongshu increased by 162% over the same period last year, and searches for camping increased by 427% over the same period last year.

Camping equipment, camping wear, camping photos, camping food, etc. have become hot search terms.

　　Mr. Liu is the person in charge of a camping supplies company, and he is deeply touched by the recent hot sales of camping tropical products.

"Our company's current orders have been placed in the second half of the year. The sales of products such as tents, picnic mats, and folding chairs have increased significantly year-on-year, with a basic increase of 3 to 5 times. The sales of some popular products have increased by more than 10 times year-on-year." Mr Liu said.

Consumption potential brings new business opportunities

　　Behind the huge enthusiasm of citizens for camping is considerable consumption upgrade potential, and the current shortage of supply also contains new business opportunities.

According to Tianyancha data, there are 45,000 camping-related companies in my country.

Among them, nearly half of the businesses were established after the camping boom took off in 2021.

In terms of regional distribution, Shandong Province has the largest number of camping-related companies, with more than 4,500; followed by Hainan and Guangdong, both of which have more than 3,300.

　　According to a recent report on "camping economy" released by iiMedia Research, from 2014 to 2021, the market size of domestic camping camps increased from 7.71 billion yuan to 29.9 billion yuan. It is expected that the growth rate will reach 18.6% in 2022, and the market size will reach 35.46 billion Yuan.

"Camp + Scenic Spot", "Camp + Pastoral", "Camp + Research" and other integration methods make camping present diverse elements and achieve rapid scale expansion.

　　Wu Ruoshan, a special researcher at the Tourism Research Center of the Chinese Academy of Social Sciences, said that outdoor camping is a comprehensive tourism product that integrates outdoor, sports, accommodation and leisure features. .

He suggested that the camping industry chain should be further polished, and more scenic spots and resorts should be encouraged to develop camping tourism projects to make them a new hotspot for tourism consumption.

　　And how to better meet the needs of citizens and enhance the camping experience?

Wu Liyun suggested that we can start from three dimensions: increasing supply, introducing standards, and doing a good job in guiding.

First of all, in response to the rising demand for camping and leisure among citizens, the supply of campsites can be increased in urban planning.

At the same time, it is necessary to introduce local standards for camping sites and camping areas to improve the supply standards of camping products.

In addition, in response to the surge in people traffic during holidays, it is necessary to make full use of big data, do a good job in traffic guidance, and avoid space crowding and congestion.

　　Our reporter Zhao Yuhan