During the Spring Festival holiday, China’s cultural tourism market kicked off with a bang, with many indicators such as the number of tourists and total expenditure hitting record highs. Marketing methods such as calling celebrities to come home for endorsements and making local videos to create memes are emerging.
Differentiated cultural tourism products based on local characteristics and cultural heritage are the core competitiveness, and sustainable public service capabilities can make "traffic" truly stay. Let China and foreign countries "integrate" traditional culture to attract the attention of the public.