Yesterday (1st) evening, "Banu Hotpot Manager Connotation Haidilao" rushed to the hot search on Weibo and was hotly discussed by many netizens.

　　The cause of the incident was that the manager of a store of Banu Maodu Hotpot in Beijing mistakenly sent the manager's diary to the customer group. Some of the contents of the diary directly pointed to the competing product Haidilao, including insinuation of the poor popularity of Haidilao, "social death-type" service, etc., and even The Haidilao waiter is likened to a "human-shaped camera".

　　A reporter from Beijing Youth Daily noticed that the topic was trending on Weibo, with nearly 2,000 comments from netizens with mixed reviews.

Some netizens commented: Whether it is Haidilao or Banu, more emphasis should be placed on product quality control and service.

　　The incident was caused by an employee's work error

　　On March 30, a blogger posted a post and posted a chat record saying that the staff of Beijing Yibanu Maodu Hotpot Restaurant forwarded the manager's diary to the fan group. It mentioned the Haidilao hotpot in the same mall and wrote: "Face the competition and be yourself!" "Keep the advantage of popularity over Haidilao, and continue to crush!" "Our customers don't need 'humanoid cameras'" "Not excessive service is high-level service." The diary also revealed that three Haidilao stores have been closed around the store. The passenger flow of Haidilao may be more concentrated than before. They must stick to their own products and services to make up for the lack of products and services.

　　In response to the "store manager's connotation of Haidilao" incident, Banu told the outside world that the store manager's diary circulating on the Internet was a daily summary of their store's work period.

They have no connotation and mean to belittle their peers. Everyone's understanding of this diary may be different, and everyone will have some different ideas.

The company also said, "The store manager involved is a very competent and excellent store manager, and the company will not punish him for this."

　　As of press time, Haidilao has not responded.

Some netizens said that Haidilao does have excessive service; some netizens asked back that Banu’s price was too expensive; some netizens questioned that Banu was suspected of “touching porcelain” Haidilao to earn traffic; As far as eating is concerned, the consumers who have the most say should be the consumers, and taking action is king.

Whether it is Haidilao or Banu, more emphasis should be placed on product quality control and service.

It is not easy for all industries during the epidemic, come on!

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　　"Store Manager's Diary" emphasizes the need to strive for cash flow

　　A reporter from Beijing Youth Daily noticed that this "store manager's diary" not only revealed the fierce competition in the hot pot industry between the lines, but also revealed the heavy pressure faced by catering under the new crown epidemic.

　　This Banu flagship store located in Beijing CBD is Banu Youtang Store. The "Store Manager's Diary" highlights that under the new crown epidemic, the catering industry is struggling to operate, and it is necessary to strive for cash flow.

"Affected by this wave of epidemics, the passenger flow of the entire shopping mall has become unstable. Even on Saturday, many stores were dissatisfied with Taiwan, and the catering in the entire Beijing has been affected. The seven stores in Beijing are performing fairly well, and several have recovered. Last year, the U-Tang store even surpassed last year." But the topic of "Store Manager's Diary" changed, revealing a strong sense of crisis: "Maybe one day our store will be closed due to the epidemic, and then we will have to rely on our brother store to support it. We. So now, we have to work harder to do a good job in service, check products, do a good job in business, and strive for enough cash flow for the company.”

　　When it comes to competition, the "Store Manager's Diary" mentions such details: "(Competitors) the boss of their district has also issued a military order. We must focus on competing with us, and we need people to give them full support. The store manager needs to be replaced.” “They (referring to the competitors) sent people to the Banu store in Nanjing every day, looking for various things, and even took the scale to weigh the dishes.” “The Store Manager’s Diary” clearly stated that they would not give in Attitude, "He doesn't queue, we have to queue at our door, he queues, we have to queue more at our door."

　　Pandemic prolongs recovery of hot pot industry

　　According to the observation of a reporter from Beijing Youth Daily, the sudden rebound of the new crown epidemic in March has undoubtedly caused important interference to the recovery of the hot pot industry.

　　In the words of the "Store Manager's Diary", currently 13 Banu stores have been temporarily closed due to the epidemic. Stores in other areas are still open, and their business has not yet reached the level of normal times.

　　According to a reporter from Beiqing Daily, Haidilao may suffer more adverse effects than Banu due to its large number of stores.

　　Zooming in on the background, it can be seen that the impact of the epidemic on the entire catering industry is still ongoing.

Wang Tao, chief China economist at UBS, issued a report pointing out that the implementation of stricter epidemic prevention measures in many cities in March may have the most significant impact on retail and service consumption.

The agency believes that the epidemic prevention policy in March may drag down the overall retail sales by 3-4 percentage points, and drag down the overall data in the first quarter.

Wang Tao also pointed out that the obvious decline in the traffic congestion index of 100 cities and the scale of inter-city personnel circulation indicates that offline services have weakened significantly in March, especially tourism, entertainment, accommodation and catering.

　　In addition, taking Haidilao’s share price as an example, its share price fell by 14% in March this year, and at the same time broke down the box space formed by it in three months.

As of the close on April 1, the stock price has yet to return to its box space.

　　Due to the harassment of the new crown epidemic, whether Haidilao, the leader of the hot pot industry, can achieve the return of the king in the next two quarters; whether Banu, a new hot pot force, can achieve this year's new goal of opening 100 stores as scheduled. certain factors.

　　Text/Beijing Youth Daily reporter Liu Shenliang