China News Service, Putian, March 29 (Wu Weifeng) The reporter learned from the Putian Footwear Association on the 29th that the collective trademark of "Putian Shoes" has been successfully registered by the State Intellectual Property Office.
This is the first collective trademark of the footwear industry named after the name of a municipal administrative division in Fujian Province. Industry insiders believe that this marks the transformation of the Putian shoe industry from "Made in Putian" to "Created in Putian", which will effectively promote the accelerated transformation and upgrading of the Putian shoe industry. .
After public solicitation from the whole society, in June last year, Putian City initially determined the LOGO and name of the collective trademark of "Putian Shoes", and applied for registration to the Trademark Office of the State Intellectual Property Office.
The LOGO uses shoelaces as the composition idea, and outlines the initials "P" and "T" in Pinyin of the word Putian.
The graphic "P" rises from the ground and "T" extends upwards, which not only reflects the characteristics of shoes, but also implies the determination and confidence of Putian footwear industry to transform and upgrade.
The trademark registration date is February 28, 2022 and is valid until February 27, 2032; the approved goods/services include sports shoes, children's sports shoes, casual shoes, light rubber shoes, foot protection safety shoes, travel shoes, Children's travel shoes, leather shoes, etc.
The footwear industry is an important pillar industry in Putian City.
At present, there are more than 4,000 shoe enterprises and 500,000 employees in the city, with an output value of over 100 billion yuan and an annual output of more than 1.3 billion pairs of shoes, accounting for nearly one-tenth of the national output.
In recent years, Putian City has vigorously implemented the brand cultivation strategy and issued a series of support policies to promote Putian's own brand shoe enterprises to become larger-scale, stronger in quality, and more famous.
Create a collective trademark of "Putian Shoes", make efforts to integrate the industrial supply chain, enhance innovation capabilities, and improve brand quality, and actively build a "Putian Shoes" brand ecosystem that is guided by the government, market-led, multi-party linkage, and mutually beneficial and win-win.
In order to further promote the transformation and upgrading of the traditional shoemaking industry in Putian City, and vigorously promote and enhance the brand awareness and influence of "Putian Shoes", the state-owned enterprise Putian Famous Brand Management Co., Ltd. will comprehensively promote the marketing and promotion of the "Putian Shoes" collective trademark, and strive to create Putian shoe industry's new economic development cooperation model, to create a new business card for "Putian shoes", to endorse Putian shoes, and to let domestic "Putian shoes" go abroad and go to the world.
Relevant departments said that next, they will firmly crack down on a small number of small workshops that do not create their own brands and do not apply for the use of the public brand "Putian shoes" for free and carry out counterfeiting of famous brands.
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