"After a month of ideological struggle, I finally made a decision that went against my ancestors and donated the ancestral secret recipe to the country for free." "Away from myopia twice a day to light up the future" "You come, we will nurture your children; if you don't come, we will nurture your children." Your child's competitors"... These common phrases in advertisements of "magic doctors", "magic medicines", "magic tools" and "famous teachers" have convinced many elderly people who are eager to seek medical treatment, and blinded many parents who hoped for success. gullible and immersed in it.
Solving the problem of advertising chaos in key areas such as medical treatment, medicine, health food, education and training, and effectively protecting the legitimate rights and interests of consumers, especially the "old and young" consumer groups, have become hot issues of concern to all walks of life.
To this end, the State Administration for Market Regulation organized a special campaign to rectify advertisements of "protecting seedlings and helping the elderly", and severely cracked down on violations of laws and regulations in the advertising field.
It is understood that starting from April 2021, the State Administration for Market Regulation will organize nationwide "'Guarding the Sunset Red' - Action to Remediate False and Illegal Advertisements for Medical, Pharmaceuticals, and Health Foods" and "'Care for the Healthy Growth of Teenagers' - Education and Training Advertisements" clean-up action".
The rectification action focuses on cracking down on advertisements in the fields of medical treatment, medicine, health food, education and training. Recommend, certify and publish education and training advertisements, pretend to be doctors, experts, professors, scholars, and mislead the elderly and young people with "sacred doctors" and "famous teachers" advertisements, publish advertisements without the approval of medical advertisements, exaggerate the effect, and violate public order and good customs. False and illegal advertisements for medical beauty Wait.
In the medical field, in response to advertisements of "skillful doctors" that have been strongly reflected by the masses, the market supervision department has imposed administrative penalties on relevant media in accordance with the law, and notified the traditional Chinese medicine management department of the situation of the Chinese medicine practitioners involved.
In the field of education and training, in response to the typical advertising problem of "one pretending to be a teacher of different disciplines in multiple education and training advertisements", the market supervision department has given a lot of attention to the ape tutoring, homework help, Gaotu classroom and Qingbei online school involved in the case. Four online education institutions imposed administrative penalties of a total of 715,100 yuan in fines, and imposed administrative penalties of 300,000 yuan in fines and confiscations on advertising production and business units.
In the field of medical beauty, an administrative penalty of 200,000 yuan was imposed in accordance with the law for the illegal act of Guangzhou Meisheng Specialized Medical Beauty Clinic Co., Ltd. in publishing the advertisement of toxic drugs for medical use.
The relevant person in charge of the State Administration for Market Regulation said that there are still many similar cases. Regarding the false and illegal advertisements that damage the legitimate rights and interests of consumers, especially the legitimate rights and interests of "one old and one small", the State Administration for Market Regulation has always maintained "full coverage and zero tolerance" supervision. High pressure situation, high sword hanging, heavy punches, hits when exposed, and will not tolerate it.
According to reports, during the rectification action, market supervision departments at all levels across the country punished a total of 86.65 million yuan for false and illegal advertisements of medical treatment, medicine and health food, and a total of 41.72 million yuan for false and illegal advertisements of education and training.
The relevant person in charge of the State Administration for Market Regulation said that in the next step, the State Administration for Market Regulation will continue to consolidate the rectification results, continue to maintain a high-pressure crackdown on false and illegal advertisements, keep an eye on people's livelihood demands, adhere to problem orientation, and actively respond to social concerns and consumer concerns. problems, and create an honest, standardized and orderly consumption environment for consumers.