Zhongxin Finance, March 1. On the evening of the 1st, Haidilao issued an announcement on the appointment of management personnel. Yang Lijuan was transferred to the CEO, and the founder Zhang Yong will continue to serve as the chairman of the board of directors and executive director.
At the same time, Haidilao announced two young executives born in the 1980s, Li Yu as the chief operating officer of Haidilao in mainland China, and Wang Jinping as the chief operating officer of Hong Kong, Macau, Taiwan and overseas.
This personnel change is seen as a follow-up to Haidilao’s internal adjustment.
It is understood that the Haidilao management team is getting younger and younger, which is closely related to its succession plan.
In 2020, Haidilao launched a succession plan, opening the selection mechanism for managers to all employees, with a plan cycle of 10 to 15 years.
Yang Lijuan, the leader of Haidilao's "Woodpecker Plan", was born as a waiter and has served in Haidilao for more than 27 years. He is the key figure for Haidilao to go out of Sichuan and open up the national market. He is also Haidilao's implementation of the system of "connecting benefits and locking in management". the person in charge.
According to the announcement, Yang Lijuan was appointed as the CEO, responsible for supervising the management and strategic development of the group, and continued to be responsible for the implementation and promotion of the "Woodpecker Plan".
This appointment is also an important measure to strengthen the corporate governance structure.
In 2021, due to the rapid expansion and the impact of the epidemic, the operation of Haidilao fell short of expectations.
On November 5, 2021, Haidilao announced on the Hong Kong Stock Exchange that it will gradually close about 300 stores that have not met expectations before December 31, 2021. The period of rest and recuperation shall not exceed two years.
In the announcement released at the time, Haidilao announced that Yang Lijuan would be fully responsible for the "Woodpecker Plan", continue to pay attention to stores with poor operating performance, including overseas stores, and take decisive measures to integrate.
At the same time, it started to rebuild and strengthen some functional departments and restore the regional management system.
On the premise of scientific assessment of various departments, we will continue to convey the corporate culture and the value of "hands change destiny" to employees, and vigorously advocate the dedication spirit of love and trust as the core.
Yang Lijuan, CEO of Haidilao.
Yang Lijuan's experience is quite legendary. In order to help her family pay off debts, Yang Lijuan dropped out of school early in Jianyang County and worked as a waiter.
Because of the machine, Zhang Yong, who came to eat at the door, took a fancy to her and offered her a salary of 160 yuan to dig her, which was much higher than her salary of 120 yuan at the time.
Faced with the promise of a high salary, Yang Lijuan did not accept it, and did not join Haidilao until the restaurant owner who used to work went to other cities to develop.
At that time, Haidilao had just been established for a year.
In the first year of joining Haidilao, Yang Lijuan’s family was confronted by a creditor who came to her home to force a debt. Zhang Yong heard about it and set aside 800 yuan to help her get out of the siege.
"From now on, I will take Haidilao in charge. Whoever wants to harm the company's interests, I dare to fight with whomever!" Yang Lijuan once said.
Yang Lijuan can be regarded as the big apprentice brought out by Zhang Yong. With his wholehearted devotion and dedication, at the age of 19, Yang Lijuan became the store manager of Haidilao Jianyang's first store.
At the age of 21, Yang Lijuan was sent to Xi'an by Zhang Yong to independently operate the first cross-regional store operated by Haidilao and manage more than 100 employees.
At that time, Haidilao, who first entered Xi'an, was still unknown. Yang Lijuan grabbed customers from table to table, so that Haidilao could gain a firm foothold in the Xi'an market, laying the foundation for going out of Sichuan and realizing cross-regional operations.
In 2014, Haidilao came to an inflection point of rapid development. How to optimize the internal management distribution, rationalize the profit mechanism, and achieve the sustainable development of talents has become the biggest influencing factor restricting the large-scale development of Haidilao.
In this context, Haidilao has innovated the management system. The core is "connecting interests and locking in management". At the practical level, it is the mentoring system and piece-rate wages.
Faced with the incomprehension of the employees at that time, Yang Lijuan's practice at that time was that she expected 10 people to leave today, so she put 20 people at the door, and asked the employees to explain the reason clearly before leaving, stay what makes sense, and immediately if it doesn't make sense Settle the salary and say to the employee who decides to leave, "The door of Haidilao will always be open for you, and you can come back to work. At this stage, I will give you the length of service you will give you within two months of leaving. One guarantee." (End)