1月22日，君乐宝乳业集团与皇氏集团的战略合作签约仪式在石家庄举行。皇氏集团邀请君乐宝乳业战略入股皇氏来思尔乳业，以来思尔为纽带，双方将在养殖、育种、加工、研发、精细化管理等多个领域加深交流与合作。君乐宝董事长兼总裁魏立华、皇氏集团董事长兼总裁黄嘉棣、皇氏来思尔乳业总经理马万平等参加签约仪式。
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据了解，基于多年深耕酸奶产业积累的研发实力、生产运营优势，君乐宝酸奶近几年逆势增长，低温酸奶市场占有率居全国第三位，君乐宝简醇酸奶为全国低温酸奶第一品牌、零蔗糖酸奶品类全国销量第一。皇氏集团是南方地区重要乳企，市场覆盖广西、云南、湖南、贵州等地。皇氏来思尔是西南市场重要的全产业链乳制品企业，由皇氏集团控股，公司在菌种研发、应用等方面具有独特优势。此次三方以皇氏来思尔为纽带，创新了共赢的战略合作模式，在当下中国乳业激烈的竞争环境中尤为可贵。
签约仪式上，魏立华表示，君乐宝和皇氏集团一南一北，是中国低温乳制品行业重要的推动者、参与者，来思尔是西南乳制品市场的佼佼者。未来三方将会在产品创新、菌种研发、规模化养殖、精细化管理、市场渠道及生产等方面开展深入合作，共同推动乳制品行业的技术创新及产品高品质、可持续的发展。
皇氏集团董事长黄嘉棣表示，皇氏集团经过多年的发展，乳品板块已形成牧草种植、奶水牛及荷斯坦奶牛养殖、乳品研发、生产、销售完整的产业链，集团未来将专注于水牛奶相关产业链的构建。本次皇氏集团邀请君乐宝成为皇氏来思尔战略股东，希望能借助君乐宝的力量，帮助皇氏来思尔继续保持高速成长。同时，皇氏集团和君乐宝乳业将以皇氏来思尔为纽带，在养殖、育种、加工、研发、精细化管理等多个领域加深交流和合作。
Ma Wanping, general manager of Royal Dairy Dairy, said that Lysell has always aimed to "make the best yogurt in China" to create a whole industrial ecological chain of dairy products with plateau characteristics. Lysell focuses on R&D and team cooperation. , With the support of shareholders including the Royal Group and the efforts of the team, the company has achieved rapid development.
In the future, Lysell will carry out more in-depth cooperation with Junlebao in all aspects, jointly develop the Southwest market, exert strength nationwide, contribute to the development of China's dairy industry, and better return shareholders and employees.
Industrial synergy is the foundation of cooperative development.
The strategic investment of Junlebao in Lysier will create a strong synergy effect, help Junlebao to further expand the advantages of the yogurt industry, increase the supply of high-quality raw milk in the southwest region, enhance the research and development strength, expand the market in Southwest China and South China, and promote the enterprise The scale is developing rapidly on a solid and stable basis, contributing to Junlebao becoming the first brand of low-temperature yogurt in the next five years.
For the Royal Group, by inviting Junlebao to strategically become a shareholder in Royal Lysell, it will lay a solid foundation for the special dairy products of Royal Lysier Company to go out of the southwest and move to the whole country, and to build a ten-billion-level royal family's goal. Come on and empower.