China News Service, Shanghai, January 21 (Gao Zhimiao) The online game creation platform Roblox successfully landed on the New York Stock Exchange as a "metaverse" concept stock. After a generation of singers, Teresa Teng sang "Sweet Honey" "live", and many Chinese and foreign Internet giants announced The layout in the field of the metaverse..."Metaverse" will undoubtedly become one of the hot words in 2021.

　　Hosted by E-House Enterprise Group Kerui, and co-organized by Shanghai Yunsai Chuangxin Enterprise Management Co., Ltd., the theme forum of "New Development of Digital City - Future World of Virtual Reality Integration" was held in Shanghai on the 20th.

A number of industry experts and corporate executives talked about the new development of digital cities and discussed the challenges and opportunities in the future "metaverse" era.

　　What is the Metaverse?

Li Erchao, a technical strategy consultant for Microsoft China, explained that a relatively unified understanding of the Metaverse is based on a seven-layer value chain model, namely experience, discovery, creator economy, spatial computing, decentralization, user interface, and infrastructure.

"The metaverse is not something completely new. On the basis of the existing one, everything we do every day is more or less related to the metaverse, because the metaverse itself is the interaction and fusion of the virtual world and the real world."

　　Zhao Haihong, deputy general manager of Yunsai Zhilian Co., Ltd., said: "Everyone has their own understanding of the metaverse, especially in the post-epidemic era, many innovations are actually carried out in the digital space. Build traditional industries and the physical world. Model, abstraction, software application, and ultimately adjust and optimize the physical world by manipulating digital space. From this perspective, the metaverse is actually very realistic, and it should be part of the real economy.”

　　Hu Fangming, deputy director of the Central Research Institute of Shanghai INESA (Group) Co., Ltd., believes that the Metaverse is an extension of existing life, with people as the core, but the ultimate goal is innovation.

　　There is infinite space for expansion and construction in the metaverse, but the "bricks" need to be moved by people, especially in the open metaverse.

E-House (China) Keerui Science and Technology Innovation Division Research Director Dian Ao believes that people are the core of everything, whether in the real world or in the metaverse.

The business application and community management logic in reality are also applicable in the metaverse.

　　Wang Pengli, assistant to the dean of the Blockchain Research Institute of Tongji University, emphasized that blockchain technology is the bottom layer of the value network of the Metaverse, and has the functions of digital asset registration and security, digital identity and privacy security, ecology and regulatory compliance.

　　In which scenarios can the Metaverse be the first to be applied?

Li Erchao introduced that in the past few years, he has seen some cases that can be applied to many industries, and these cases have fast time-to-value and reliable ROI.

Including training and simulation, training and task guidance, remote assistance, design and prototyping, sales assistance, scene data overlay, etc.

　　The future metaverse will certainly face many challenges.

Zhao Haihong said: "Future regulation and governance may require some new concepts and new paradigms to adapt to the governance difficulties brought about by frequent interactions between cyberspace and the physical world."

　　Will the metaverse have a disruptive impact on the real world?

Lin Dongcheng, general manager of E-House (China) Blockchain Technology Innovation Center, believes that doing blockchain and Metaverse in China is all in the direction of improving productivity and efficiency of the industry.

"It may have a subversive impact on the architecture of physical space, but I think the road is still very long. Under today's proposition, how to have the greatest and most direct impact on the current economy is the answer we have to deliver." (Finish)