“Iwájú”, when Disney+ showcases a futuristic Lagos thanks to the pan-African studio Kugali. This is the first time in a century of history that Disney has collaborated with another animation studio, and this one is African.
Today sub-Saharan Africa has 7 million paying subscribers to VOD platforms. There will be 16 million in five years. The stakes are enormous for the studio, which sees the immense international market opening up. Disney, for which this is a first collaboration with a foreign studio, is getting a little closer to the African video-on-demand market.