BOE, the "Big Mac" in the display industry, is evolving into an IoT giant.
In the first three quarters of 2021, the revenue of this technology giant with the world's largest display shipments reached 163.278 billion yuan, a year-on-year increase of 72%, and the net profit attributable to shareholders of listed companies also exceeded 20 billion yuan, a year-on-year increase of more than 7. times.
Compared with the performance itself, BOE has maintained a high-profile performance in the past few decades.
In the era of digital transformation and upgrading and 5G Internet of Everything, BOE has ushered in new development opportunities.
"Display Giant" BOE
A somewhat surprising data is that every four smart terminals in the world have a display screen from BOE.
According to data from global market research agency Omdia, in the first three quarters of 2021, BOE ranked first in the world in shipments in five mainstream application fields, including mobile phones, TVs, tablets, laptops, and monitors. The cargo volume ranks first in China and second in the world.
BOE continues to make breakthroughs in the flexible display market. It not only cooperates with OPPO to launch the world's highest true 400 PPI flexible screen camera technology, but also provides flexible OLED displays for Honor Magic3, iQOO 8 and other mobile phones, which has won high attention and recognition in the industry.
The Honor 60Pro, a new generation of streamer four-curved screen and Honor Magic V folding screen just released not long ago, are also from BOE.
From a technical point of view, this is also the basic plan of BOE.
Because BOE has the world's largest panel capacity resources and the world's leading semiconductor display technology.
At the International Display Week in May last year, BOE, as a leader in the global display industry, focused on displaying display technologies and products in five fields, including ADS PRO, OLED flexible display, Mini/Micro LED, as well as innovative technologies and innovative applications.
At the technology brand launch conference at the end of December last year, Chen Yanshun, chairman of BOE, said that BOE's three major display technologies will jointly interpret a new era driven by the dual value of "technology + brand" in China's display industry, and start a new era from leading China's display industry to comprehensively surpass to pioneering technology. A new situation of brand value upgrading.
This highlights BOE's profound accumulation in the industry track.
As we all know, display has become the first touch point of people's daily life and work, even in the cyberpunk era described in the sci-fi movie "Blade Runner", there are also display screens everywhere.
Especially now, semiconductor display technology has been paid more and more attention as an industry strategy. In the case of "less screen" in many industries such as semiconductor, companies represented by BOE have kept China in the first echelon of the global display industry.
This industry position also enables BOE to extend to the industrial value chain based on its core capabilities and resource advantages while ensuring the continued leadership of products and technologies.
second growth curve
With the spread of 5G, the idea of the Internet of Everything has become a reality - the display is also the core hardware of this seemingly sci-fi future scenario.
The market outlook is certain.
Data from the China Institute of Industrial Development shows that in 2020, the market size of China's Internet of Things will be 1.66 trillion yuan, and it will exceed 2.12 trillion yuan in 2022.
Based on this, as early as 2016, BOE clarified its IoT attributes for the first time, and proposed the IoT development strategy of "opening both ends, core breath/device and".
From 2017 to 2022, during the transformation process of the Internet of Things, BOE put forward "On the Development Stage 1.0 of the Internet of Things", "Application scenarios are the key to opening the door to the value creation of the Internet of Things", "Empowering application scenarios" and "Smart navigation as the Internet of Things". Value propositions and viewpoints such as “The Value of Transformation” are used to guide the practice and exploration of enterprise IoT transformation.
Corresponding to the new strategy is the adjustment of the organizational structure.
In 2020, BOE has determined the "1+4+N" aircraft carrier business group with the semiconductor display business as the core, sensors and solutions, MLED, smart system innovation, and smart medical-industrial business. "Organization and operation system, as well as the front, middle and rear business platforms that are horizontally connected.
At the end of last year, BOE established a "three horizontal and three vertical" organizational operation mechanism through platform-based organizational design, forming agile market and customer front desk, intensive capability and delivery middle office, efficient empowerment and guarantee back office, and established strategic management, Organizational operation mechanism with vertical extension of process management and performance management in place.
The continuous adjustment of this organizational structure has a clear direction - BOE hopes to achieve greater business possibilities in the Internet of Things market.
By 2021, the top-level design "Internet of Things on Screen" strategy related to the era of the Internet of Things will be officially launched.
According to the plan, the core meaning of "Internet of Things for Screen" is to seize the development trend of cloud-based data processing, data display localization, and data application distribution in the digital age, grasp the ubiquitous growth opportunities of "screen", and give full play to BOE's "screen" ” core advantage, through various measures such as integrating more functions into the screen, placing the screen in more scenes, and upgrading the screen to more shipping forms, the screen is integrated into various market segments and application scenarios, providing services and creating value. , realize the user perception revolution of "screen is the terminal" in the digital age, build an industrial ecology of "screen is the platform, screen is the system", and reshape the value growth model.
Through the transformation of the Internet of Things, BOE has extended the value chain of the panel industry, while also consolidating its dominant position in the display field.
"The Internet of Things on the Screen" composes a new chapter
Driven by the new strategy, BOE's "Internet of Things on Screen" quickly landed.
Provide smart financial solutions for more than 2,200 bank outlets across the country such as Industrial and Commercial Bank of China and China Construction Bank; provide smart transportation solutions in 11 urban subway lines across the country; BOE's smart display in 5 airports including Daxing International Airport and Capital International Airport Screen landing application; provide smart park solutions for parks in more than 20 cities...
In addition, for the outlook for 2022, BOE has also formulated a 16-character policy of "innovative leadership, digital drive, deep cultivation of the Internet of Things, and high-quality growth".
"Innovation leadership" refers to a comprehensive layout in terms of technology to ensure continuous technological leadership in the next 30 years, while continuing to innovate in business models and management models; "digital drive" refers to the continuous promotion of digital transformation to achieve a double improvement in operational efficiency and operational efficiency; "Deeply cultivating the Internet of Things" is to implement the development strategy of "Internet of Things in the Screen", build a master control platform for the Internet of Things, and achieve double growth in capacity and performance; "high-quality growth" means not only "guaranteeing growth and stability", but also Through technological innovation, management innovation and digital transformation, we will achieve long-term stable and high-quality growth.
Under the wave of digitalization, display technology is one of the signs that the world has entered the era of the Internet of Everything. BOE has established itself in a variety of application scenarios. At the same time, accelerate the growth of core capabilities and the development of emerging application markets, and write a new chapter of high-quality development.