China News Service, Guangzhou, January 12 (Xu Qingqing and Zhang Yewen) The reporter learned from the Guangzhou Municipal Market Supervision Bureau on the 12th that in 2021, Guangzhou's two-level market supervision departments will focus on oriented supervision, people's livelihood areas and emerging business formats, and carry out in-depth rectification of false and illegal advertisements , 368 cases of various false and illegal advertisements were investigated and dealt with, and the amount of fines and confiscated amounted to 39.8699 million yuan.
The cases investigated and dealt with included 53 medical service advertisement cases, accounting for 14.4%; 20 real estate advertisement cases, accounting for 5.4%; 29 education advertisement cases, accounting for 7.9%; food advertisement cases (including health food) 38 cases, accounting for 10.3%; 39 cosmetic advertising cases, accounting for 10.5%.
According to reports, since last year, the Guangzhou Municipal Bureau of Market Supervision, in conjunction with 13 departments including Internet Information, Education, and Public Security, established a leading group for the management of false and illegal advertisements, and jointly carried out epidemic-related, medical, pharmaceutical, health food, education and training, real estate , online live broadcast marketing and pop-up advertising and other special rectification.
A total of 86 suspects involved in false advertisements were arrested, 2,066 pieces of outdoor advertisements and signboards were removed, rectified and upgraded, and 587,000 pieces of illegal advertisement information related to infringement and counterfeiting, obscene pornography, harmful vulgarity, etc. were cleaned up, and advertisements in various industries were further purified. Market environment.
In the centralized rectification of illegal and illegal commercial marketing and publicity actions, the market supervision departments at both levels in Guangzhou insisted on the illegal acts of profit-making under the pretext of celebrating the 100th anniversary of the founding of the Communist Party and other major national events, government agencies, and other commercial speculations, as well as those containing "illegal surrogacy" and "prostitution". "Gambling drugs", feudal superstition, discrimination and hurting national sentiments and other illegal advertisements that impede public order and good customs, "hit when they show up", 37 such advertisement cases were investigated and punished throughout the year, and 8.7119 million yuan was fined and confiscated.
In addition, the data shows that in 2021, the Guangzhou market supervision department has monitored 13.22 million advertisements of various types, checked and corrected more than 9,200 illegal risk points, conducted 129 investigations, interviews, and training on advertising laws and regulations, and guided more than 570 Advertising business units and related industry enterprises signed the "Commitment to Consciously Resist False and Illegal Advertising", and promoted the formulation of four new advertising format standards including "Live E-commerce Marketing and After-sales Service Specifications".
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