The Royal Dutch Shell will soon lose the first two parts of its name.
The oil company wants to give up its headquarters in the Netherlands and only reside in London.
In doing so, he is following an analogous step taken by the food and detergent supplier Unilever, who until recently formed the duo of Dutch-British corporations with Shell.
This is a severe blow for the fifth largest economy in the EU.
Few jobs may be affected because only the top will be relocated to Britain;
the presence in the Netherlands should remain strong over the long term.
But whoever appeases in this way fails to recognize the balance of power.
Decisions are made where the head office is, and rarely without the influence of the local environment.
For both groups, tax reasons are likely to have been decisive - which intensifies the growing criticism of the economy in the Netherlands.
In the Shell case, there is also an increasingly hostile mood in the course of the climate debate.
It will not have been decisive for the task of the corporate headquarters, but it certainly did not help.