10,000 visitors are expected to visit her pavilion daily

Switzerland allocates 66.3 million dirhams to participate in "Expo 2020"

  • The Swiss Pavilion is based on the public-private partnership model.

    From the source

  • Manuel Salchely: "The UAE is Switzerland's most important trading partner in the Middle East."


The Commissioner-General of the Swiss Pavilion and Chairman of the Steering Committee of "Expo 2020 Dubai", Manuel Salchely, said that the costs of establishing the Swiss pavilion at the upcoming international exhibition, which will start on the first of next October, amounted to nine million Swiss francs (more than 36 million dirhams), explaining that The total cost of the project and participation is 16.5 million Swiss francs (about 66.2 million dirhams).

Salchely added to "Emirates Today" that the Swiss pavilion is based on the public-private partnership model, noting that so far 30 Swiss companies will participate in the pavilion, expecting that the pavilion will receive about 10,000 visitors per day.

The most important partner

Salchely stated that the UAE is Switzerland's most important trading partner in the Middle East, with strong economic relations.

He said, "Thanks to the encouraging and favorable business environment that characterizes the country, there are many Swiss companies that are already doing business in the UAE, and therefore (Expo 2020 Dubai) is an ideal platform to build on that."


"The Swiss pavilion is located in the opportunities area in the exhibition, which is in line with our goals and theme, as we will review a number of opportunities in the fields of commerce, science, education, environment and culture," Salcheli said.

He stressed that the exhibition constitutes a very important platform for Switzerland, through which it can focus on these topics, adding that in addition, the exhibition also represents a unique opportunity to consolidate Switzerland's position and promote its economy, especially during the post-"Covid-19" stage.

Salchely indicated that the participation of major Swiss companies in the UAE, along with the active Swiss business community in the country and Emirati companies closely linked to Switzerland, play a pivotal role in accomplishing this task.

innovations and solutions

“The pavilion will host a number of temporary exhibitions and events, through which we seek to highlight Swiss innovations, as well as the products and services of our partners in the private sector,” said Salchley, noting that it is really about offering solutions to the major challenges facing us today.

He added, "We also want to promote the attractiveness of Switzerland as a tourist destination to the residents of the UAE, and we are pleased to have a thriving tourism exchange with the UAE, and we want to build on these distinguished relations and take them to new heights."

Slashley added that in light of the strong bilateral ties that bring us together with the UAE, we hope to strengthen these relations and create new aspects of cooperation that go beyond the duration of the global event.

Switzerland landmarks

The Swiss Pavilion is based on the idea of ​​presenting reflections of the main landmarks of Switzerland, which includes culture, nature and innovation, through a set of elements that include the unique green spaces spread in Switzerland, as well as the country being a platform for technology, innovation and scientific achievements.

In light of the trip divided into three main stages, visitors to the pavilion will have the opportunity to enjoy Switzerland by touring the pavilion.

30 Swiss companies participate in the «Expo Dubai».

Follow our latest local and sports news and the latest political and economic developments via Google news