Organized by the "Arab Social Media Pioneers", with the attendance of 100 personalities at the exhibition site.

Dubai Press reviews with influencers and content creators the inspiring preparations to host Expo 2020

  • The meeting reviewed the technical and exclusive details of transmitting the events of "Expo 2020 Dubai" to the world, starting next October.

    From the source

  • Minister of State for International Cooperation, Director General of Expo 2020 Dubai: Reem Al Hashemi.


As part of the intensive preparations for Expo 2020 Dubai, and about a month before its launch to welcome the world, the Arab Social Media Pioneers Club, affiliated with the Dubai Press Club, organized the "Arab Influencers Council", in the presence of more than 100 influential local, Arab and international personalities on social media platforms. , along with a selection of content makers from members of the “Social Media Influencers Club”, to discuss the technical and exclusive details of transmitting the “Expo 2020 Dubai” events to the world, starting next October, and the positive role that social media and digital platforms play in conveying the message of “Expo”. And the definition of the importance of its role in communication and acquaintance between the peoples of the world.

This meeting, which was held in the presence of the Minister of State for International Cooperation, Director General of Expo 2020 Dubai, Reem Al Hashemi, and Director of the Dubai Press Club, Maitha Buhumaid, comes as part of the ambitious efforts of the Dubai Press Club, aimed at raising the impact of the role of influencers in the region and benefiting from social networks. Emphasizing Dubai's leadership as a distinguished model in developing the work of social media platforms, technology and communication in a way that ensures its use in the best way to serve the people of the region.

At the beginning of the meeting, which included more than 100 influencers, content makers and media professionals at the headquarters of the "Expo 2020 Dubai", the largest in the history of the World Expo, Reem Al Hashemi confirmed that "(Expo 2020 Dubai) will be a huge source of news, and it was written on our beloved country. It lights its fiftieth candle, in which the world gathers to enhance cooperation and to shine from its land the light of global recovery from the repercussions of the pandemic. For the first time in the 170-year history of the Expo, each country will have its own pavilion, and we are talking here about 191 countries, which is also another record.. This embodies the ability of the UAE to host the world, whatever the challenges.

She added: "We are fully prepared to host the world, and we are making all preparations and preparations for an exceptional hosting, worthy of the aspirations of our country, our leadership and our people, as well as implementing precautionary measures that guarantee the security and safety of all," noting that "the international insistence on distinguished participation, despite exceptional circumstances, is an indicator The desire of everyone to achieve a full recovery, and this motivates us to continue joint work, and emphasizes the importance of this event and its ability to unify efforts in the interest of humanity.”

The Director-General of Expo 2020 Dubai said: "After a few weeks, countries and organizations will begin to review their history and future, and provide their best creative solutions that are in the interest of humanity, and we will work through our innovative programs such as (Expo Live) and (Man and Planet) and best practices to stimulate creativity wherever Found,” noting the importance of the role of media and influencers in introducing nations to the treasures of Islamic and Arab culture and innovations, and harnessing energies to enhance synergy with the peoples of the world to elevate the value of humankind and instill hope everywhere on the face of the earth.

Dubai Inspirational Stories

In turn, Maitha Buhumaid welcomed the participants in the council, praising the growing role of influencers, content makers and digital media in supporting the pioneering initiatives and projects established in the UAE, and invited the attendees to participate in achieving the goal set by His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and President of the UAE Council The Ministers and Ruler of Dubai, by making "Expo 2020 Dubai", a milestone in the history of the "Expo" exhibitions, which was launched for the first time in 1851, confirming the leadership of the UAE and its excellence in hosting and organizing major international events.

Buhumaid said: “We are confident that (Expo 2020 Dubai) will be an exceptional event that will produce many inspiring stories for the world, and there is no doubt that the media and influencers on social networks in the UAE and the region will play a key role in conveying these inspiring stories to the world, especially since this The global event comes at a time when the world is preparing to complete recovery from the (Covid-19) pandemic, and prepare to start a new phase of growth, during which the UAE and Dubai in particular presented a real success story in confronting the (Covid-19) pandemic and excelled globally in dealing with it.

The Director of the Dubai Press Club added: "The UAE and Dubai's hosting of an event of the size and importance of (Expo) came as a result of the great confidence that paved the way for this achievement... and the success of the event with its first meeting in the region is a national duty not only towards our country but also towards the region in general.. It is a great responsibility that everyone participates in fulfilling its requirements, so that the event comes out in an honorable manner that all efforts have joined forces to achieve.. We are confident that the contribution of influencers and content makers is an important cornerstone that supports the success of the media strategy for the event,” noting that “(Expo 2020 Dubai) will be the most important space on the The level of the world to create the features of the future .. We expect influencers and content makers to be partners in conveying a clear image of the future world, which this important event will contribute to shaping its features over the course of six whole months.”

Buhumaid explained that organizing the "Influencers Council" comes within the framework of the Dubai Press Club's continuous efforts to support the development process in Dubai and the UAE, by paying attention to the media role that supports this process in the diversity of its paths, and benefiting from all media fields, whether traditional or new, within A comprehensive vision whose content is inspired by the vision of His Highness Sheikh Mohammed bin Rashid Al Maktoum, for the future of development and its requirements, where the club is keen to continue strengthening ways of cooperation with various media institutions and building bridges of constructive communication with writers, thinkers and opinion makers, and sharing visions with influencers in order to benefit from the spread The great importance of communication platforms in spreading positive thinking among the users of these platforms, especially the younger generation, with the responsibility of this generation to create the future.”

She pointed out that «the Council of Influencers is being held today in exceptional circumstances, to say an exceptional event that reflects our ability to overcome and adapt to various challenges, as we learned from His Highness Sheikh Mohammed bin Rashid Al Maktoum, that challenges cannot disrupt our path, and this is what we believe in and implement in practice. At the Dubai Press Club,” she emphasized, in the same context, the important role of influencers in shedding light on inspiring models and luminous stories that spread positivity, optimism and hope, and help young people become more involved in building the future of their countries.

Reem Al Hashemi:

• After a few weeks, countries will begin to review their history and future from Dubai, and provide solutions that are in the interest of humanity.”

• “We cherish the role of the media and influencers in introducing nations to the treasures of Islamic and Arab culture and innovations.”

• “For the first time in the history of the Expo, each country will have its own pavilion.”

• "The participation of 191 countries is a record that embodies the UAE's ability to host the world, whatever the challenges."

The media is the partner of the future

The “Expo 2020 Dubai” team shared with the attendees a set of exclusive information about “Expo 2020 Dubai” and the last preparations thirty days before the start of the event, in order to enhance the positive contribution of influencers and maximize the benefit from the great capabilities of the communication platforms, the most important of which is the wide and rapid spread among people, And its ability to convey information and inspiring stories about Dubai in a large way, whether among the public or within the specialized media, and to provide contributions and ideas that serve in making the desired future.

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