Greens want to ban influencers from advertising certain products. Influencers often advertise investments on social networks, but the recommendations are not always serious.
Greens want to take action against this. They also keep an eye on other, sometimes controversial, advertisements. The regulation should apply across Europe and, according to the Greens' ideas, become part of the so-called European Consumer Agenda 2025 to 2030. The Federal Association of Influencer Marketing welcomed the initiative. The industry has “for some time been committed to a uniform approach at the European level,” said association board member Jeanette Okwu.