China News Service, Fuzhou, August 13 (Ye Qiuyun) Red roses, pink roses, yellow roses, gypsophila... As Qixi Festival is approaching, the flower wholesale market in Fuzhou City, Fujian Province once again ushered in a sales blowout.
Affected by the new crown pneumonia epidemic, flower sales in physical florists have declined, and online purchases of flowers have become more popular among consumers.
On the morning of the 13th, there was a lively scene in the Red Sun Flower Art City in Gulou District, Fuzhou City. The employees of the wholesale department were moving and sorting the bouquets, ready to be shipped to the five districts and eight counties of Fuzhou and Ningde area; the florist from the retail department was nervously decorating flowers And decorate the flower shop.
Pictured: The clerk is sorting flowers.
Photo by Lu Ming
As the most romantic festival among traditional Chinese festivals, in recent years, Qixi Festival has been "highly recognized" by more and more young people.
Su Youshun, the head of the wholesale department of Red Sun Flower City, told reporters that the week before and after Chinese Valentine's Day is the busiest time for flower shops.
Among the flowers, the red rose is the best seller.
"Affected by the new crown pneumonia epidemic, there are fewer couples eating out, and even fewer people come to physical stores to buy flowers." The original peak season did not "prosper" like in previous years, and Su Youshun expressed his helplessness.
According to its disclosure, before the outbreak of the new crown pneumonia, the sales of roses in the Red Sun Flower Art City during the festival was about 10,000 ties. Now, affected by the new crown pneumonia epidemic, the overall market has fallen to around 7,000 to 8,000 ties.
Pictured: The clerk is sorting flowers.
Photo by Lu Ming
Merchants who rely on offline traditional channels to sell flowers are in distress, but online flower e-commerce platforms are booming.
Su Youshun also said that Red Sun Flower City has been open for more than 20 years, and it has been selling flowers through traditional offline channels, and is considering whether to join the online flower e-commerce platform.
In Weiai Flower Shop, Su Xihai, a courier of SF Express, is helping customers buy flowers.
The person in charge of the flower shop, Mindo, revealed that since the opening of the flower shop in 2018, she has started to operate an online flower ordering service.
"Currently, online shopping orders account for nearly 90% of the entire flower shop's order volume."
“Whether the bouquet is good or not will almost determine how it will be sold. Everyone is willing to buy good-looking things, especially things that express one’s wishes.” Ms. Chen, a “post-90s” florist, is packing bouquets. She said that young customers have a lot of ideas. After contacting WeChat and knowing their needs, we can package them, so that sales volume and prices can be increased.
Online shopping of flowers is favored by consumers. While the express delivery industry is developing fresh flowers delivery services, it is also increasing the express delivery service of flowers purchase and delivery on the online App.
Ling Haigen, the person in charge of Fuzhou SF Express City Express, said that the user enters the bouquet that he wants to buy, and the company's courier will go to the store to buy the bouquet, and it will be delivered to the customer's designated location within one hour in the same city.
Pictured: Retail bouquets displayed in a physical flower shop.
Photo by Ye Qiuyun
Ling Haigen revealed that on Qixi Festival, the company's order volume for sending flowers in the same city of Fuzhou is estimated to exceed 170 million.
"Considering that flowers are easy to wither, the rider will use a small watering can or ask the merchant to sprinkle water on the flowers to keep them fresh before delivery, so that the delicate flowers are always fresh, ensuring that they are still beautiful when they are delivered to users." Finish)