<Anchor> The two-way
structure of Samsung and Apple in the global smartphone market is being shaken by Chinese companies' pursuit. Xiaomi unveiled its latest smartphone just one day before the event announced by Samsung, and declared that it would become the world's number one within three years.
Correspondent Han Sang-woo.
<Reporter>
Xiaomi's latest smartphone Mi Mix 4.
[Lei Jun/Chairman of Xiaomi: It is very very beautiful.]
We showed off the 'Under Display Camera' UDC technology that realizes 100% full screen by hiding the front camera under the screen.
UDC technology is considered to be the main technology that will cut the competitiveness of premium phones amid the upward leveling of smartphone performance.
Tonight (11th), Samsung is also planning to unveil the world's first foldable phone with this technology, the Galaxy Z Fold.
It is analyzed that confidence stemming from a surge in global sales, including India and Europe, beyond China's domestic demand, along with the recent technological growth, is the background.
Xiaomi, which overtook Apple in the second quarter of this year to rank second in smartphone sales, recorded a 17.1% market share as of June, leading even Samsung to take the first place in the world market share for the first time.
Furthermore, he threw a challenge saying that he would solidify 'No. 1 in 3 years'.
[Kim Hyung-ryeol / Kyobo Securities Research Center Director: The narrowing of the gap is a stimulant for Korean companies in some ways. Because Chinese companies are entering the niche market right now... .]
Apple, with its loyal customers and far ahead of profitability due to the strength of its software, is also due to unveil a new iPhone next month.
Competition in the smartphone market is expected to intensify in the second half of the year, and attention is focused on whether Samsung's strategy to change the market trend itself through the popularization of foldable phones will work.
(Video editing: Jeong Seong-hoon)