A low-priced online-only rate plan introduced one after another in March in response to the government's request for price cuts by three major mobile phone companies.
The number of NTT DoCoMo subscribers is about 1.8 million, and KDDI is about 1 million, and the competition for users is becoming more fierce.
In March, three major mobile phone companies introduced a new online-only rate plan that costs less than 3,000 yen for 20 gigabytes.
The three major mobile phone companies held a press conference by the 6th and revealed the latest number of subscribers.
According to this, NTT DoCoMo's "ahamo" has about 1.8 million cases, and KDDI's "povo" has about 1 million cases.
On the other hand, Softbank's "LINE MO" is said to be less than 500,000.
Regarding mobile phone charges, Rakuten Mobile and so-called "cheap smartphone" companies have also come up with cheap plans, and the liquidity is increasing as users change their charge plans or switch to other companies.
To counter these movements, the three major companies are strengthening the PR of their newly introduced rate plans and are also starting cheap plans for people who use less data.
The competition for users has become even more fierce, triggered by the government's request for price cuts.