Chinanews, Shaoxing, April 26 (Reporter Xiang Jing) The overall promotion of rural revitalization, art is placed high hopes.
For an "unmodified" traditional village, "art revitalizing the village" has become the direction of exploration for many villages.
From the “Ten Thousand Project” to the construction of beautiful villages, and then to be the vanguard of rural revitalization, Zhejiang, located in the southern wing of the Yangtze River Delta, has always placed rural development in a prominent position.
At present, many villages in the province have integrated modern art concepts into their village development. One of them is Potang Village, Jianhu Street, Yuecheng District, Shaoxing City, located in eastern Zhejiang.
Potang Village has a long history and splendid culture. It is not only the Jishan area in Shaoxing's "Jishan Jianshui", but also the hometown of Tang Maosheng, the ancestor of Shaoxing's characteristic folk art "Lotus Fall".
In 2021, the whole city of Shaoxing will concentrate its efforts and resources to build 13 "Pioneering Villages for Rural Revitalization" with the recognition of Shaoxing, the ability to develop and increase income, and the role of leading and leading role in Shaoxing.
Potang Village is included in this cultivation list.
The secretary of Potang village communicated with the artist-in-residence photo by Lao Zhuona
However, "how to go first" also posed a problem for Luo Guohai, secretary of the Potang Village Party Committee and village committee director.
"Six years ago, our village was a small mountain village with poor environment and weak economy. After these years of renovation, ecological restoration, and land revitalization, it has now been completely renewed." Luo Guohai imagined further enhancing the "temperament" of the village. Art may be A path.
"After the realization of the dream of being well-off, the villagers will always have a spiritual pursuit. And the yearning for a better life, art is an inevitable thing." Chen Jiong, director of the Design Department of the School of Art, Renmin University of China, founder of "Yixiangjian" In a recent interview, it was mentioned that art is a “useless use” for villagers, which is silent in the spring breeze and rain, moisturizing things.
Village road landscape of Yunsong Natural Village Photo by Xiang Jing
Chen Jiong has long focused on the research and practice of "art revitalizing the countryside".
In the past few days, his team of artists has been stationed in the village, visited the village, talked with the people, and hoped to further activate the rural heritage and vitality with artistic charm.
“Zhejiang’s beautiful rural construction is at the forefront of the country, and the foundation is generally good. To further iterate and upgrade, the key is to focus on the lives of the villagers and make efforts from key points such as life value and happiness.” In Chen Jiong’s view, the villagers’ Wisdom is infinite. The revitalization of villages by art is not a simple physical space construction, but the villagers should be the main body, mobilize the enthusiasm of the villagers, and cultivate the aesthetics and beauty of the villagers.
Taking Yunsong Natural Village of Potang Village as an example, after familiarizing with the current situation of the village, the team will first transform the public micro-environment, that is, after letting the villagers perceive the artistic design concept, they will encourage the villagers to make creative ideas and innovate some “earth” ideas. "Taste" and innovative hand-made.
Photo by Xiang Jing, a film in Yunsong Natural Village
To revitalize the countryside with art, it is also necessary to answer the required question of "transforming ecological and humanistic advantages into industrial economy".
In Luo Guohai's view, "We must take culture as the main line, farmers as the main body, and agriculture as the foundation, preserve the rural style, activate the village characteristics, and make the village'sticky' and attractive."
Chen Jiong also believes that among the five major requirements for rural revitalization, industrial prosperity is the foundation, and art is a "language" for communication.
"In the short-term, the village can organize hand-made exhibitions, competitions, retail, etc., to mobilize the enthusiasm of the villagers, so that the villagers have a sense of gain and value; in the long-term, consider the positioning of the village and the development of contiguous tourism, through planning festivals, activities, etc. Match more travel experience content and attract more foreign tourists." Chen Jiong said.
(Finish)