Xinhua News Agency, Beijing, March 15 (Reporter Guo Qiang and Yao Ziyun) “Pit position” becomes “pit man”, “algorithm” becomes “calculation”, “blind box” becomes “blind spot”, “pie” becomes “trap”, "Training" has become "lesson"...Online consumption has gradually become the main channel for many people to consume, but related infringements have also occurred frequently.
Change taste 1: "pit position" becomes "pit person"
3.8 million fans, 3.53 million clicks, 0 transactions; 70% return rate for pit fee of 100,000; loss of over 10 million pit fee for paying one million pit fee... Live streaming is a hot word in current online consumption, but about live streaming However, there are more and more complaints about "pit fee" in China.
At the beginning of this year, among the top ten consumer rights protection hotspots released by the China Consumers Association in 2020, “new problems of'live streaming with goods' emerged one after another” ranked second on the list.
In the live streaming delivery, some anchors used traffic injections, fake orders, buy first and then return, etc., to make some merchants directly call: "This is not a pit fee, it is a pit fee!"
The stale "pit position" pits both merchants and consumers.
In order to earn pit fees, some anchors do not check strictly when choosing products and broadcast them when they pay. The recent information released by consumer associations in many places shows that complaints related to live broadcasts have increased significantly.
Change taste 2: "algorithm" becomes "calculation"
"Acquaintance" taxis are more expensive than "newcomers". The better the mobile phone, the more expensive the taxi... In March of this year, a research report on "mobile taxi-hailing software taxi" from the research team of Fudan University sparked heated discussions on "big data to kill familiarity" .
Big data "algorithms" are technologies that better serve consumers, but in the hands of some unscrupulous businesses, they have become a means of "calculating" consumers.
The China Consumers Association pointed out at the Symposium on Algorithm Regulation and Consumer Protection in the Internet Consumption Field held this year that some Internet platforms use algorithm technology to perform big data familiarization, such as setting different prices for new and old users and consumers in different regions. Users browsing the page may face price increases, etc.
Change taste 3: "Blind box" becomes "Blind spot"
"Without flowers and Brazilian tortoises, everything else is possible"... Recently, some e-commerce platforms have appeared "Blind Pet Boxes", with prices ranging from a dozen yuan to thousands of yuan. The blind boxes even include some crawlers. , Raptors and other "exotic pets."
Blind boxes are one of the marketing methods to attract the consumption of young people, but the current blind box still lacks a complete supervision mechanism, which causes some “blind boxes” to become “blind spots”.
This year, the China Consumers Association issued a special consumption reminder on the blind box market, pointing out that there are problems in the blind box market such as excessive marketing by merchants, consumers becoming "addictive", product quality difficult to guarantee, and fake and inferior "three noes" products. Operators are reminded to be standard when selling blind boxes, and consumers should not blindly buy blind boxes.
Taste change four: "pie" becomes "trap"
On March 5, Ms. Luo from Yichun, Jiangxi received a text message stating that the items she bought online had been confirmed to be received and that she would give her an oven, but she needed to download an APP to recharge the order. In the end, Ms. Luo was cheated of 49,000 yuan. …On the eve of "3.15", public security departments in many places issued warnings to remind consumers not to participate in online orders.
The so-called online ordering means that after the buyer completes the transaction in accordance with the normal online shopping process, the seller transfers the payment back to the buyer and pays a certain remuneration, so as to achieve the purpose of improving product sales or store reputation.
"Swipe the order to give praise, full rebate, and red envelopes" "Stay at home, move your fingers, and make a monthly income of more than 10,000"... Under the temptation of criminals, some consumers fell into the online order scam. There is no return of the single money, and the "pie" becomes a "trap".
Changing taste 5: "Training" becomes "Lesson"
Not long ago, many leading online education companies in China invited the same "teacher" to advertise, but this "teacher" declared in one company's advertisement that he "has a lifetime elementary school mathematics teacher" and promoted a video in another company. Li declared that he "taught English for 40 years."
According to a report released by the China Internet Network Information Center, as of December 2020, the number of online education users in my country has reached 342 million.
However, with the rapid development of online training, chaos in the industry have also appeared frequently, causing some consumers to change from being "trained" to being "learned."
Among the top ten consumer rights protection public opinion hotspots released by the China Consumers Association in 2020, "online training services frequently appear chaotic" is also among them, including online teacher qualification fraud, institutions running schools without a license, inducing consumption, false propaganda, overlord clauses, and termination of contracts There are chaos in industries such as difficulty in refunding fees, and it is difficult for consumers to defend their rights.
The "14th Five-Year Plan" and the 2035 long-term goal outline proposed to accelerate digital development and build a digital China.
In the future, online consumption will usher in a broader space for development. While people are looking forward to the continuous emergence of new consumption models, they also expect supervision to keep up with the pace of new consumption, so that new consumption will increase without changing its taste.