Pascal Joguet plays music with his connected instrument.

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Clément Carpentier / 20 Minutes

  • Joué Music Instruments, a Bordeaux company has developed a connected musical instrument that is unique in the world.

  • It allows a large number of instruments to be used in a few seconds.

    You can learn to play but also compose your own songs thanks to different pads and an application.

  • It costs between 300 and 350 euros.

    Some Gironde schools have already equipped themselves to facilitate access to music for their students.

It sells almost like hot cakes.

Its success is already certain and its future looks bright.

The new connected musical instrument, developed by the Bordeaux company Joué Music Instruments, has been a hit since its launch in mid-November.

Between pre-orders and sales, Pascal Joguet has shipped 1,200 worldwide (42 countries) in recent weeks.

A great reward for its co-founder after three years of work.

“We had created a first instrument for professionals but there was also a real demand from amateurs.

Only 12% of the population play an instrument in France, but 90% of people would like to do so, ”he explains.

So with his partner Arnaud Rousset, he thought about an instrument "easier, more practical to use" by relying on multi-touch technology (tactile) while keeping a physical object.

Their is made of wood and metal and plugs into a computer, tablet or smartphone.

In a few seconds, the “Joué Play” equipped with a sensor allows you to practice thanks to an application.

But above all to play on a multitude of instruments.

Learn to play and compose songs in seconds

Why ?

Because the advantage of this unique tool in the world is to be able to change pads (keyboard) in an instant.

Today, the Bordeaux company has four: “We can make percussions such as drums, keyboard (piano), stringed instruments (guitar, bass…) And then an instrument rather xylophone, synthesizer to play melodies ”, explains Pascal Joguet.

Two new pallets should see the light of day in 2021 and two more in 2022 thanks in particular to a turnover which quadrupled last year and which the company hopes to double this year.

She has also successfully raised more than 200,000 euros in funds and can count on the support of business angels such as Xavier Niel.

The Joué Play lets you play a multitude of instruments in seconds and create your own pieces of music.

- Clément Carpentier / 20 Minutes

Through the application, the user has access to different families of sounds and effects.

He can even mix his music and create his own tracks.

Soon he will also be able to add his voice to it.

There is no particular musical and computer knowledge, underlines its co-founder.

The objective is precisely to democratize as much as possible the access to musical instruments and to be able to learn to play simply and quickly.

Of course, you don't become a musician in five seconds (smiles) ”.

Moreover, Joué Music Instruments offers tutorials on its YouTube channel, training courses and even workshops for children, particularly in disadvantaged neighborhoods.

Soon in schools?

According to its leaders, the school community is also very interested in their connected musical instrument.

Even if it has a cost, between 300 and 350 euros depending on the number of pads, communities seem ready to take the plunge.

A class from Paulliac and another from Carignan-de-Bordeaux are already equipped.

“Today, they often only have the flute and they are asked to work on the voice in adolescence while it sheds at this age.

Joué Play gives them a real solution and it is very well received by music teachers, ”insists Pascal Joguet.

While waiting to settle perhaps one day in classrooms, the Bordeaux instrument hopes to have its own shop in Darwin where the company (seven employees) has its quarters.

For the moment, “Joué Play” is only sold in about ten stores and on the company's website.

One thing is certain, that is already enough for him to meet some success ...

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