Chinanews.com client, Beijing, December 16 (Reporter Wu Tao) "Quit, stop the supply." Some suppliers were dissatisfied with the community group buying and fired the first counterattack.
Recently, some suppliers have issued notices to channel distributors that they are not allowed to operate the community group buying platform without authorization; they are not allowed to sell single products at ultra-low prices.
Supplier notices posted online.
Some suppliers "cut supply" community group purchase
The recent hot community group buying, generally speaking, is an e-commerce model in which the community is the unit, the community is the transaction scenario, and the group leader recommends products to the community residents to facilitate transactions.
Community group buying is considered to be the last battle of Chinese retail. Internet giants such as Alibaba, Tencent, Pinduoduo, Didi, and Meituan have entered the game, and the money-burning war has intensified.
However, some suppliers have recently started community group buying.
According to media reports, Cangzhou Huahai Shunda Grain and Oil Seasoning Co., Ltd., Luohe Weilong Trading Co., Ltd., and Shanxi Zilin Vinegar Co., Ltd. have notified distributors to stop supplying ultra-low-priced products to community group buying platforms.
The notice issued by Cangzhou Huahaishunda Grain and Oil Seasoning Co., Ltd. showed that: Recently, many complaints have been received. The community group buying platform has experienced serious low prices, and even individual items are far below the ex-factory price, which has serious impacts and harms the interests of customers.
"Any customer operating the community group buying platform must be authorized by our company, otherwise it is deemed to be a pirate; regardless of whether the platform is subsidized or not, the price shall not be lower than our terminal retail price."
A reporter from Chinanews.com called Cangzhou Huahai Shunda Grain and Oil Seasoning Co., Ltd., and the other party stated that it would not respond to the suspension of community group purchases.
However, according to Cangzhou Evening News, Qian Qinghua, chairman of Cangzhou Huahai Shunda Grain and Oil Seasoning Co., Ltd., confirmed the matter.
A reporter from Chinanews.com also contacted Shanxi Zilin Vinegar Co., Ltd. A manager in charge of the e-commerce business said that dealers must be authorized to sell in the agreed area, and special sales must be reported. This is normal. "I have to verify whether a notice has been issued specifically for community group purchases."
Regarding the issue of "community group buying was cut off by suppliers", many Internet companies that currently have community group buying business have stated that they will not accept interviews.
The picture shows vegetables sold in a supermarket in Fengtai District, Beijing.
Photo by China News Service reporter Xie Yiguan
Why does the supplier "cut the supply
"
?
When the community group buying is in full swing, why do suppliers take the lead in the trouble?
Some analysts believe that launching a counterattack is an anticipation of the future, fearing that Internet giants will form a monopoly.
"After the community group buying eliminates the small supermarket stalls, you can sit down on the supplier's price. For the supplier, a dominant one cannot guarantee the maximum profit. Only by opening stores can you guarantee the right to speak."
Some media quoted Qian Qinghua, chairman of Cangzhou Huahai Shunda Grain and Oil Seasoning Co., Ltd., as saying that the company’s business department received complaints from multiple supply customers on the afternoon of December 12, and multiple community group buying platforms used subsidies to attract customers, which triggered The market price war, so the company issued the above announcement.
But there are suppliers who don’t care: “Let the bullets fly for a while, and wait for them to burn their money.”
Some netizens believe that this will make it even more difficult for the dealers in the middle. Because of the "splint gas", supplying the community group buying platform is to die, and not to supply is to die. After all, if you do not supply, someone else will steal the supply.
The picture shows people shopping in a supermarket in Fengtai District, Beijing.
Photo by China News Service reporter Xie Yiguan
Will community group buying form a monopoly?
Food industry analyst Zhu Danpeng said in an interview with a reporter from Chinanews.com that at present, community group buying is an upgrade of Internet e-commerce, with more convenient services, more prominent cost-effectiveness, and increasing customer stickiness. It must be the future trend. It is a game played by Internet giants, and small and medium-sized enterprises cannot play it."
However, Chen Ying, CEO of the community group buying platform Shihuituan, said recently that in the future, community group buying will not be a monopoly. At least 3 to 5 companies will achieve differentiation in product listings, user positioning, and service experience. They will exist for a long time. Competition will be fierce in the next 12 to 18 months."
It is worth noting that on December 14, the State Administration of Market Supervision made administrative penalty decisions on three cases of failure to declare the illegal implementation of the concentration of operators. Alibaba, China Reading Group, and Fengchao were each fined 500,000 yuan.
In response to a reporter’s question, the principal of the Anti-Monopoly Bureau of the State Administration for Market Regulation said that although the fines are relatively low, the penalties in the above three cases can signal to the society to strengthen anti-monopoly supervision in the Internet field and eliminate the chances and wait-and-see that some companies may have Psychology, produces a corresponding deterrent effect.
Recently, the Nanjing Municipal Bureau of Market Supervision also issued the "Notice on Compliance Operation of E-commerce "Community Group Buying of Vegetables", which requires platform operators not to obtain trading opportunities or competitive advantages through unfair competition, thereby harming other operators or consumption The legitimate rights and interests of those involved, especially not to implement low-price dumping at a price lower than the cost.
The above notice also stated that the head of the delegation should go through the corresponding market entity registration as appropriate.
Alibaba, Meituan, Didi, Suning and other relevant persons in charge of group buying in Nanjing's e-commerce community have signed the notice.
Isn't the time for community group buying?
Recently, some media commented on community group buying: Don’t just worry about the flow of a few bundles of cabbage and a few kilograms of fruit. The stars of technological innovation and the infinite possibilities of the future are actually even more exciting.
For a time, there was news that Ali, Pinduoduo, and Meituan had collectively stated their withdrawal from community group buying.
But soon there was news that the news was a rumor.
Reporters from Chinanews.com respectively contacted the above-mentioned companies. As of press time, no response has been received.
The reporter checked on platforms such as Pinduoduo and Meituan, and the community group buying business was operating normally.
Community group buying platforms such as JD.com, Xingsheng Optoelectronics, Didi, and Hema have also remained silent.
Enterprise check screenshots.
But the controversy was controversial, and the actions of the Internet giants did not stop.
For example, an enterprise search revealed that Beijing Sankuai Technology Co., Ltd., an affiliate of Meituan, recently applied for trademarks such as "Cai Daquan" and "Meituan Maicai", and the trademark status is trademark application.
According to data released by iResearch in September, the community group buying market will develop rapidly in 2020, and the market size is expected to reach 72 billion yuan.
Liu Kai, vice chairman of Shihui Group, once predicted that the future community group buying market will reach a trillion yuan level.
So far, no one will give up easily at the community group buying table.
(Finish)