In Feixiang District, Handan City, Hebei Province, which was once a state-level poverty-stricken area, no one does not give a thumbs up when talking about Xie Libo. The villagers praise him as a "bull man" because he not only raises cattle, but also It's also "bull".
In 2014, Xie Libo returned to his hometown from the army to start a business, and he aimed at the "cow" with his unique vision.
He called on the folks to gather the free-range cattle to his ranch. "Speaking of a ranch, it was actually a place for cows in the beginning!" Xie Libo recalled.
After tossing for a while, he found that raising cattle is not that simple. "You can make money in the entire open space without giving some feed."
While hesitating, Xie Libo thought of Yili, the leader in the dairy industry, so he asked Yili for help.
Fortunately, he took aim again this time.
With the full support of Yili's technology, management and funds, especially after the introduction of standard operating procedures (SOP) management, Xie Libo’s Miaotong Ranch has undergone a major change. The yield has increased from 31 kilograms to 35 kilograms, and the annual revenue is expected to increase by 3 million. Yuan, the nearby villagers also got rid of poverty and became rich under the leadership of Xie Libo.
The harvest of silage maize is about to come, and the rancher Xie Libo laughed.
"It turned out that I had worked hard for a year, earning less than 1,000 yuan per mu of land. Now it's fine, my own three mu of land is transferred to the ranch. I work on the ranch and earn 4,000 yuan a month. I can also take care of the elderly and children in my family. Three birds with one stone!".
Zhu Nana, who works in the ranch, is deeply moved.
Zhu Nana's "little fortune" is not an exception, and all of this stems from the "industrial poverty alleviation" led by Xie Libo.
When Xie Libo recruited workers on the ranch, he not only hired folks from surrounding villages to help solve local employment problems, but also circulated silage around the ranch and purchased corn silage planted by the villagers, which brought the villagers a direct income, earning 600 yuan more per mu of land. .
While the villagers praised Xie Libo, they also praised Yili.
All over the country, Yili has many partners like Miaotong Ranch.
For a long time, Yili hopes to play a leading role in the industry chain, build modern farms through technological innovation and financial support, and improve the upstream level of the dairy industry in all aspects.
At present, Yili’s first "four connections"-technology connection, industrial connection, financial connection, and risk connection mechanism, effectively solve the problems of farmers and herdsmen such as "weak technology, difficult financing, high risk, and slow transformation" to ensure raw milk Lay a solid foundation for quality and improve milk source efficiency.
Yili organizes Chinese and foreign breeding experts to give technical guidance to the ranch
Yili organizes training camps for the second generation of cattle, training courses for elites in animal husbandry, and helps farmers to improve their management level and efficiency.
Guo Yonglin from Huairen County, Shanxi is an outstanding student of Yili's "Elite Animal Husbandry" class.
At the 16th "Elites of Animal Husbandry" seminar in Yili, Guo Yonglin's high-yield case of Rende Ranch attracted a lot of attention.
Guo Yonglin's Rende Ranch is located outside Yanmen Pass. The land of the ranch is a typical saline-alkali land and it is difficult to cultivate high-quality silage. The silage is the most important roughage in dairy cattle breeding and the cheapest high-quality forage resource in the ranch.
The lack of silage will directly affect the milk production of dairy cows.
After understanding Guo Yonglin’s needs, Yili appointed professional planting technicians to introduce the high-quality silage varieties successfully selected from the experimental field of the Dairy Academy to the planting land of Rende Ranch, and to provide guidance and assistance from sowing, field management to harvesting. At the same time, it also provides free big data agricultural platform technical assistance for pastures, and uses satellite remote sensing + algorithm mode services to guide pasture planting, helping pastures to achieve precise land management, and achieving high-quality and high-yield silage planting on pastures.
With the support of Yili, Guo Yonglin’s Rende Animal Husbandry yield has increased from the initial 28 kg to the current 39 kg in just 6 years, and the breeding scale has expanded from 900 to 4,500. Guo Yonglin has become a well-known local farmer. "Niu Daren".
With the help of Yili, new-age "brilliant people" like Guo Yonglin continue to emerge, and modern and large-scale pastures are constantly emerging.
In response to the common problems of financing difficulties and expensive financing of farmers and herdsmen, Yili continued to provide financial support to farmers and herdsmen, and successively launched various financial products such as "silage loans" and "ranch loans" to help thousands of farmers and herdsmen solve the problems. Financing issues.
During the epidemic this year, Yili opened a green channel, and provided financing of approximately 5.2 billion yuan from January to September.
Since 2014, Yili has provided a total of 16.787 billion yuan in financing support for upstream ranches.
In the next 5 years, Yili will also invest 30 billion yuan to support the upstream dairy industry and provide financial support, technical service support, high-quality dairy cow support, and forage planting support to the upstream dairy industry. Linking the interests of upstream agriculture and animal husbandry to empower the industry, consolidate the results of poverty alleviation during the "14th Five-Year Plan" period, and contribute to the rural revitalization strategy.
Under the guidance of the development concept of adhering to the win-win industry chain, Yili has fully played its leading role in the industry, helping the dairy cows of cooperative ranches to increase the overall daily yield of more than 8 kilograms, driving 5 million farmers on the road to poverty alleviation and prosperity.
In the practice of continuously helping dairy farmers to increase their income and get rid of poverty, Yili has also been recognized by authoritative organizations. It has been selected for three times in the "Enterprise Poverty Alleviation Blue Book" compiled by the Chinese Academy of Social Sciences and has become an excellent case of enterprise poverty alleviation.
October 17, 2020 is the seventh "Poverty Alleviation Day" in the country and the 28th International Day for the Elimination of Poverty. It coincides with the ending year of the decisive victory over poverty alleviation and is of great significance.
In the future, Yili will continue to support the development of upstream farmers and herdsmen, lead the entire industry to run the "last mile" and help build a well-off society in an all-round way.