Held in Shanghai from September 28th to 30th, all preparations are ready
Sports expo, boost the sports industry to a higher level
Core reading
The sports fair is known as the "vane" of China's sporting goods industry. The 38th Sports Expo will be held at the Shanghai National Convention and Exhibition Center from September 28 to 30. In this sports expo, the scale of participating companies has ensured the basic market and released a positive signal, which will play a positive role in boosting corporate confidence and boosting industrial development.
The 2020 China International Sporting Goods Expo (38th Sports Expo) will be held at the Shanghai National Convention and Exhibition Center from September 28th to 30th. There are still 30 days before the opening, and all work such as investment promotion and event organization are ready. According to the organizing committee, this year's sports expo is the largest sports industry event this year. It is expected that more than 100,000 spectators and people from related industries will attend.
The Sports Expo was founded in 1993, under the guidance of the State General Administration of Sports and hosted by the China Sporting Goods Industry Federation. It is the largest sporting goods exhibition in China. It has been successfully held for 37 sessions before.
Exhibitors are active
Boost market confidence
This sports expo is divided into four major exhibition areas: a large health exhibition area, venue facilities construction and floor exhibition area, ball sports exhibition area and sports and leisure exhibition area, with a total area of 150,000 square meters.
Affected by the epidemic, the sports expo originally held in May each year was postponed to September this year. However, exhibitors enthusiastically signed up. 91% of exhibitors have rebooked new booths. As of mid-August, more than 1,000 companies have signed contracts for participation. . Among them, enterprises in the fields of home fitness equipment and small training fitness equipment account for a relatively large proportion. Wang Lei, the relevant person in charge of the organizing committee, said that since the beginning of this year, the public's health demand has grown rapidly, which has stimulated the enthusiasm of home fitness equipment manufacturers to participate in the exhibition.
The Sports Expo is not only a grand event for the display of sports goods, but also a platform for bringing together domestic sports professionals and leading industry thinking, as well as a window for publishing authoritative data. According to tradition, the 2020 China Sports Industry Summit will be held during the Expo. The summit will discuss new ideas and measures for the development of China's sports industry based on the current social and economic situation and the opportunities and challenges faced. It is reported that this Expo will also release the "2020 National Fitness Behavior and Consumption Research Report" to provide authoritative professional data for the national fitness consumer market.
Luo Jie, vice chairman and secretary-general of the China Sporting Goods Industry Federation, said that in recent years, the public's awareness of fitness and health needs have further increased, bringing new business opportunities to the Chinese sporting goods industry. In this sports expo, the scale of participating companies has ensured the basic market and released a positive signal, which will play a positive role in boosting corporate confidence and boosting industrial development.
Smart product convergence
Application scale expansion
The sports fair is known as the "vane" of China's sporting goods industry. In the process of transformation and upgrading of traditional manufacturing, intelligent manufacturing has increasingly become the trend of future manufacturing development, and it has become an opportunity to promote sports goods manufacturing to mid-to-high end. A variety of smart sports goods will be unveiled, which is the highlight of this sports expo.
Each person wearing a chip can record the running data of the entire school. The "smart track" produced by the combination of traditional plastic track and running application software enhances the students' sports fun; the outdoor one-stop intelligent physical measuring instrument can be used in unmanned Under standardized management, conduct a dozen physical function tests such as height, weight, heart rate, agility, sit-ups, push-ups, etc.; traditional stadiums with intelligent control LED lighting equipment can meet the requirements of game broadcasts and cultural performances, greatly improving The quality of use of stadiums and audience experience.
The combination of "new infrastructure" represented by artificial intelligence, Internet of Things, and 5G with the sports industry brings a good "chemical reaction" to the sports goods industry. The "full-color gamut" lighting technology developed by Shanghai Semiming Lighting Technology Co., Ltd. in 2019 has reached the world's leading level. Under the precise control of intelligent software, stadiums can also perform "light shows", which are favored by overseas markets. Chairman Cao Wei said: "The visitors of the Sports Expo are highly professional. I hope that using this Expo will let more people understand our products."
Roger said that smart manufacturing has shown a momentum of accelerated development in China's sporting goods industry. The scale of application is gradually expanding, the level of integration is gradually improved, and a new development pattern of all-round and multi-level in the fields of fitness equipment and stadium facilities has formed.
Serving sports companies
Insight into industry trends
Since its establishment, the Expo has taken serving sports companies and promoting the development of China's sports industry as its mission. In the course of 27 years of development, the Sports Expo has witnessed the development of many local sports companies from small to large and from weak to strong. Looking back at the Sports Expo, Bian Qingfeng, vice chairman of Shandong Taishan Sports Industry Group, said, "I can't remember how many sessions I have participated in." From hand-sewn cushions to providing professional equipment for thousands of events such as the Olympic Games and Asian Games, Taishan Sports has experienced a leap-forward development.
"Since the second quarter, sales have gradually recovered, and carbon fiber bicycle products have achieved a growth of more than 30%." Bian Qingfeng said that taking the growth of mass sports consumption and increasing fitness demand as an opportunity, Taishan Sports plans to use civilian fitness equipment and children's sports education The field "improves increment". At this sports expo, Taishan Sports will exhibit the latest products in the fields of technology, new materials and general health.
The holding of the Sports Expo indicates that the production, circulation and consumption links of the domestic sports goods market have begun to fully recover. In order to serve the vast number of sports enterprises, the current sports expo has built an online and offline dual platform. The relevant person in charge of the organizing committee Xie Kun said: “Exhibitors can promote companies and products in advance, and connect with visitors online. At present, many buyers have directly consulted and communicated with exhibitors through online platforms.”
The latest data show that the added value of sports goods and related products manufacturing is close to 340 billion yuan, accounting for 33.7% of the total added value of the sports industry. "This sports expo is very worth looking forward to." Roger said, "the exhibitors' new look, new products and new ideas will all be presented at the sports expo. Here, you will see what an industry is doing on the road to change. Hard work and results."
Our reporter Fan Jiayuan