More needs need to be met, allowing more elderly people to enjoy sports. Developing the silver economy and meeting the sports needs of the elderly will help promote the high-quality development of causes and industries for the elderly.

In the fourth quarter of 2023, the transaction volume of skiers in their fifties increased by 65% ​​year-on-year; among the monthly buyers of ski socks, elderly people accounted for up to 37%. Outdoor sports such as camping, hiking, and cycling have developed vigorously. Some products integrating culture, sports, and tourism are very popular among elderly consumers.