China News Service, Chengdu, August 16th (Reporter Liu Zhongjun) The reporter learned from the Chengdu sharing meeting on Taobao’s new entrepreneurial trend media on the 15th that more than 40,000 young people in Chengdu have opened Hanfu stores on Taobao, which is more than in 2019. A total of 10,000 people, the growth rate ranked first in the country.
It is understood that Hanfu is rapidly reviving through young people's creativity. In 2020, 200,000 college students will set up shops on Taobao. Creative young people in Chengdu have designed novel styles such as "sports Hanfu" and "fashion Hanfu", so that fans can exercise while wearing Hanfu and put Hanfu on the stage of fashion show.
Zhang Jingwen, 23, is a Sichuan girl who chose Taobao platform when she started her business in 2016. "I came into contact with Hanfu when I graduated from high school. I spent my spare time in college to learn and understand related knowledge and skills." Zhang Jingwen said that Japan and South Korea have traditional costumes on traditional festivals and weddings. I hope that Chinese Hanfu can also be promoted. So I created my own Hanfu brand.
The skirt of Sichuan Mahjong and delicacy on the tour exhibition of the Creation Festival. Photo by Liu Zhongjun
At the sharing session, Zhang Jingwen brought a sports Hanfu. "Inspired by fans, I designed this Hanfu that people can wear while exercising." Zhang Jingwen said that she hopes this sports Hanfu can break everyone's conventional impression of Hanfu. In addition to large sleeves, it can also be worn for work and sports. .
"Many members come to work because they like Hanfu. They don't want to disappoint them, and they don't want to disappoint customers. They bear heavier responsibilities." Zhang Jingwen said frankly that her pace of life has become faster, busier and more stressful after starting her business. Big. "In 2016, our output value was only 1 million yuan, and in 2019 it exceeded 100 million yuan. The 2020 new Hanfu I wore on my body sold more than 500,000 pieces on the online platform in two hours, and now it has nearly 700,000 pieces. , This data can intuitively see the process of Hanfu's continuous rise and growth." Talking about entrepreneurial experience, Zhang Jingwen said that all the team members are doing it with one effort, and it has grown from one person to more than 40 people.
Zhang Jingwen, 23, introduced the newly launched "Sports Hanfu". Photo by Liu Zhongjun
Chengdu has a very strong atmosphere of Hanfu. Walking on the street, you can often see young people wearing Hanfu. There are at least 30 Hanfu shops on the first floor of Champagne Plaza on the "Hanfu Street" in Chengdu. Many Hanfu lovers often go to experience and buy. The reporter noticed that the four new Hanfus appeared at the Taobao Maker Festival: "Luminous Hanfu", "Sports Hanfu", "Locomotive Hanfu", and "Generation Z Hanfu". Among them, "Sports Hanfu" and "Z Generation Hanfu" are from Chengdu.
"Don't be stingy with your own ideas, and don't be afraid of controversy." Chen Jizhou, an entrepreneur in Chengdu, has always wanted to combine Hanfu with fashion design. He drew the manuscripts himself, found samples of the clothes masters, and produced them in factories. The six or seven new Hanfu designs he designed for the first time sold more than 100 pieces. Because Chen Jizhou's Hanfu creative is too advanced, it has caused a lot of controversy in the Hanfu circle. But in less than a year, his small shop's monthly income reached several hundred thousand yuan.
"Taobao has low barriers to entry, complete commercial capabilities, and young people with reliable ideas to win." Like Chen Jizhou, many Hanfu entrepreneurs in Chengdu have opened stores and started businesses. Fu Liang, the head of the creativity parade of Taobao Maker Festival, said that the average age of Taobao entrepreneurs in 2020 has dropped to 25, which means that "post-95s" have become the main crowd of Taobao shopkeepers. Every day, these young people have some weird ideas, including dressing cats in Han clothes and making special milk tea for pets. Fuliang said that after pandas, hot pot and mahjong, Chengdu has a new business card, which is the "Taobao Hanfu Capital". (Finish)