Horse-faced skirts have become the top trend in the Hanfu circle, with a merchant in Cao County increasing sales tenfold in one year. Data shows that since January this year, the transaction volume of Hanfu categories on JD.com has increased by more than 300% year-on-year.
iiMedia Research estimates that the market size is expected to reach 24.18 billion yuan in 2027. Hanfu also faces challenges including rising raw materials, homogeneous competition, and high return rates.