In the startup world, it is usual for one to talk about himself. After all, an entrepreneur is someone who gathers his savings, borrows, locks himself in a poorly ventilated room and draws up accounts and business models until he finds the key. Once successful, the victorious individual becomes a benchmark, is invited to fairs, gives lectures, and sometimes achieves the dream of a multi-million dollar sale to an investment fund. Seen this way, it is normal for this contemporary hero to look at his navel. But what would happen if the rhythm of this narcissistic story were broken by a game of mirrors? Or, to put it another way, is it a C
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