China News Service Client, Beijing, May 13th (Peng Jingru) "Shunfeng is officially taking out food, is it heading for Meituan?" "If Fengchao mentions it, who is cool?"
Recently, SF Express has not only attracted attention because of the overtime charging problem of Fengchao express cabinets, but also the news that SF Express's "Feng Shi" platform is on the line and intends to enter the field of takeout. It has also caught everyone's attention.
Screenshot of the "Feng Shi" applet page.
SF Express responded to the lack of external food, netizens shouted "hope to implement"
When the public expected that the take-out circle would soon change from "two-person transfer" to "three kingdoms kill", SF Express responded that it was implemented internally but not externally.
SF Express told reporters from ChinaNews.com that "Feng Shi" is a group meal platform incubated within SF City. The current business form is SF's internal promotion, which accepts internal orders and is managed and operated by the company's internal project team.
"Because SF's internal employees have meals, there is no way to manage them with a unified internal system, so the" Feng Shi "small program is used." SF staff explained.
On the 11th, the reporter tried to place an order on "Big Food", and the order showed that it could be paid. But SF Express said that merchants on the system will not accept orders. It is reported that currently "Feng Shi" is based on small programs to operate, but there will be interfaces to connect with the enterprise, such as the OA system within the enterprise. If there are outsiders ordering meals, the merchant can also receive orders, but because there is no large-scale promotion, there may be some system problems when using it.
On the 12th, the "Feng Shi" applet showed that corporate users need to be authenticated. In other words, at present, individuals really cannot use SF takeaway.
"Should SF deliver food, the speed should be very fast." "I want to try the delivery from the courier brother."
Seeing SF Express's response, netizens said, "It's all said that, we all understand." "It's a trial business now, and there will be in the future."
Behind the call for SF to enter the board: the commission issue of the takeaway platform is controversial
Under the news of "SF is going to take out", many consumers are still starting online takeaway platforms such as @ 美 团 、 @ hung 了 么.
"There are takeaway platforms that are too high for merchants and riders."
Information Figure: On February 14, the takeaway brother delivered the meal in the snow.
Prior to April 10, the Guangdong Food and Beverage Service Industry Association issued a "Guangdong Food and Beverage Industry To Meituan Takeout Joint Negotiation Letter", saying that Meituan takeaway has a market share of 60-90% in Guangdong's catering takeout, which has reached the "Antitrust Law "The dominant market position as stipulated. At the same time, Meituan was suspected of implementing monopoly pricing, set a lot of unfair trading rules, and continued to substantially increase the discount rate. The commission of newly opened catering merchants was as high as 26%, which has greatly exceeded the critical point tolerated by the majority of catering merchants.
The commission issue of the takeaway platform has caused widespread controversy. Some people said, "This thing is drawn according to turnover, not the profit of the merchant. 20% of the turnover is about paying an extra rent, and some stores are even higher than the rent." So "monopoly is not desirable, and the commission should be reduced. . "
Some people also think that the takeaway platform provides riders and platforms, which are mutually beneficial relationships with merchants. In addition, before the money-burning market, subsidies to merchants, consumers, riders, and various advertising inputs, it is good not to lose money. Merchants Earlier benefits, but now began to be dissatisfied, this approach is not kind enough. "Can't takeaway platforms not make money at all?"
However, the above-mentioned high commission event was finally ended with a joint statement issued by the Guangdong Catering Service Industry Association and Meituan Takeaway. Meituan stated that it will strengthen the support of Guangdong's catering takeaway commissions. On the basis of the "Spring Breeze Action", increase the rebate rate for high-quality catering takeout merchants in Guangdong to 3% -6%, expand coverage, and extend the rebate time by at least 2 Months.
"Shunfeng takeaway is not available? McDonald's is from SF brother!"
Under the dispute over takeaway commissions, many consumers expect SF Express's entry to improve the situation. "In this way, new elements are added to the takeaway market. With more user choices, companies will have pressure and pressure will use their brains, so as not to exploit businesses and consumers."
According to SF city news, "Fengshi" has launched a 5 million subsidy activity for "recommended businesses to return gifts". Users can invite companies to settle in, or they can recommend companies to spend on "Fengshi", and recommenders can get different amounts of rewards. . In addition, under the column of "merchant entry", "Feng Shi" is marked with "free online", which makes the "Feng Shi" entry conditions particularly attractive.
However, some consumers are confused; "Don't SF Express start to take away food? Hasn't McDonald's, KFC and Burger King delivered SF Express?" "McDonald's was sent by SF Express."
Data map: A courier company outlet in Hangzhou. Photo by Li Chenyun
In fact, SF City has already cooperated with many catering brands. During the epidemic, SF Express delivered co-operation with Xiaolongkan and Huajiayiyuan to help buy, pick up and send. In addition, SF's 2017 annual report shows that at the time, its mainstream brand customers of its "same city distribution business" cooperation already had KFC, McDonald's, Dix, Baidu, and Tianhong.
In March 2019, SF Express City achieved independent operation. At the time, Sun Haijin, the CEO of SF Express, disclosed the progress: the average daily order volume exceeded 1 million, the number of riders exceeded 300,000, and services have been rolled out in more than 200 cities. As of the end of 2019, SF Express has served many head brands in different industries including catering, serving more than 100,000 small and medium businesses and 20 million individual users.
Will the "age of ten yuan eat out takeaway" still come?
In addition to the commission issue, the price war between Meituan and Hungry made many people remember it deeply. Whether SF Express will use the price advantage to acquire customers has also become a concern for everyone.
"Have you been hungry for the first two years, have you had the chance to eat takeaway food? Now you can't eat it anymore." "Is it hungry when I was in college? The two groups competed. Meal was good for 6 yuan a meal." Are we ushering in an era where you can eat takeaways for ten dollars? "
Judging from the current delivery fee of "Feng Shi", it does not seem to have a price advantage. Taking a beverage shop in Financial Street, Xicheng District, Beijing as an example, the delivery fee is 6 yuan for a distance of 2.7km. In addition, the delivery fees of merchants are generally high, and all goods are the original price.
On May 11, "Feng Shi" took a screenshot of a takeaway order from a Beijing beverage store.
This is the same as the original price of Meituan and Hungry, but there is no discount for the first two, and most people will prefer to buy discounted products.
However, "Feng Shi" does not seem to intend to follow the same path as existing food delivery platforms, and corporate group meals are the ultimate goal. According to SF Express City, SF is a reservation and meal delivery service for the enterprise employee market jointly launched by SF Express City Station, Tencent Enterprise WeChat, WeChat Pay, Dining, Money, and SF Express.
Chen Liteng, an e-commerce analyst for life services at the E-commerce Research Center, said that under the epidemic, dine-in food was restricted, and the food delivery market ushered in a new round of growth. In addition, under the influence of the epidemic, Meituan and Hungry were widely controversial due to commission issues, and were given to other platforms Opportunities for development. "Feng Shi" enters the game at this time, cuts in from the group meal, and avoids direct competition with the Meituan hungry, which will help to open up its market.
"In addition to SF's advantages in logistics and distribution, the entry of SF Express for the entire catering takeout market means that the industry competition is intensified and can further activate the market." Chen Liteng said.
Therefore, if SF takes delivery, "will the delivery and delivery arrive at the same time, will happiness double?" (End)